tag:blogger.com,1999:blog-64627141049048203542024-03-14T02:23:06.612-06:00Blog for Professional Santa ClausesSanta Education, Santa Training, Information for New Santas, Information for Veteran Santas, Beard Bleaching, How to be Santa Claus, Tips and Insights for Serious Santa Clauses.Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.comBlogger32125tag:blogger.com,1999:blog-6462714104904820354.post-78990702257190297332017-04-18T15:00:00.000-06:002017-04-19T00:18:15.424-06:00STROLLING SANTA TECHNIQUES<!--[if gte mso 9]><xml>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in; text-align: justify;">
<span style="color: blue;"><span style="font-family: "times new roman" , serif; font-size: large;"><b style="mso-bidi-font-weight: normal;">The EVOLUTION OF SANTA CLAUS-ing</b><span style="mso-spacerun: yes;">
</span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in; text-align: justify;">
<span style="color: blue;"><span style="font-family: "times new roman" , serif; font-size: large;"><span style="mso-tab-count: 2;"> </span><b style="mso-bidi-font-weight: normal;">STROLLING SANTA TECHNIQUES </b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">April
18, 2017<span style="mso-spacerun: yes;"> </span>by Susen Mesco<span style="mso-spacerun: yes;"> </span>Denver, CO</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="color: red;"><span style="font-size: large;"><b><span style="font-family: "times new roman" , serif;">PART 1- The Good
Old Days of BEing Santa Claus</span></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">The
Santa Claus industry is CHANGING!! From the way we communicate with clients
& each other, to the outfits & accessories we don, to annual national
conventions, local meetings, insurances, the digital age of pictures… </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Almost
every aspect of our external presentation as “Santa Claus,” has been effected.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Malls
<i>used to be</i> the hub of social life… shopping, dining and family entertainment.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">They
still are, but the format and design is now evolving to pad sites for anchor
stores and mostly EXTERNAL ENTRANCES… The days of the “center court” are
numbered by many developers as they restructure their centers.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz9u9ydcbx3VeR2MOw2ytvEhuBkdnA5HS2FHNyhJRSIUs8feDigLZ_I94FAOaQheLYG2JKwXgGvESBeRd4UWfeomLj3IYhkUDTX_EMEbeLLS9KYWcgxajZpgoelpjfbpOepNUfxnXhQnHk/s1600/AmerEvents+Santa+2010+21+-+Copy.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="294" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjz9u9ydcbx3VeR2MOw2ytvEhuBkdnA5HS2FHNyhJRSIUs8feDigLZ_I94FAOaQheLYG2JKwXgGvESBeRd4UWfeomLj3IYhkUDTX_EMEbeLLS9KYWcgxajZpgoelpjfbpOepNUfxnXhQnHk/s320/AmerEvents+Santa+2010+21+-+Copy.JPG" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Thus
seated Santas, indoor, stanchions with lines of visitors are evaporating. Younger
Mommies do not want to wait. They are refusing to pay high prices for photo
packages when they can just whip out their own smart phone, snap, overlay a filter
and post to all their friends in less than 60 seconds, for FREE! </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">25
years ago my company (American Events) was running the Santa Photolands at 14
Colorado Malls. Giant Polaroid cameras, $100,000 worth of film, ceiling high
boxes of photo folders & frames piled in a vacant store, cash registers,
credit card machines, a staff of 185 Santas, Elves, Photographers, stressed out
Marketing Directors, boxes of wet wipes, huge nightly deposits, staying up
until 6 AM doing 14 mall reports to turn in by 10 AM, paying the malls huge
commissions for the privilege of providing this grueling season to their
shoppers… Not fun at all! </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Over
the years, we found our corporate & private Santa business exploding because, even
back in the 80’s & 90’s, people preferred the more “intimate” setting with
their own “private” Santa Claus. My Santas were able to charm shoppers with our
Activity Times with Santa and inspire outside bookings. My Santas were so busy
out doing corporate & private gigs, that they only worked 2-3, 4 hour shifts
per week at the mall and did events the rest of the time. Sweet!!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">It
was an awkward and embarrassing task, asking people NOT to use their own
cameras (bowing to the mall’s insistence for higher closing ratio numbers for greater
commissions). It seemed rude, uncaring and unfair to those who couldn’t pay the
$5 (1980's) per photo or the $ 15 for the package with 3 photos, cards, envelopes &
frame.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">12
years ago, I decided to work with my favorite 7 malls. We now provide a FREE
Santa Experience, where families take their own photos! As many as they want!
Santas are free to do 2-5 daily entertainment sessions with all the children in
line. Santas can hand out business cards & promote private events they do! Parents LOVE IT! Children get to participate FREE in the <b><span style="color: blue;">“My Santa
Reports”</span></b> program. Malls get a database of their visitors from American Events
at the end of each season. Santas are making three times the average mall rate
hourly, PLUS TIPS! In the first few years, we tripled the visitor count (word
got out and families are coming from other malls who are "selling" photos!). The
merchants are thrilled because families are spending the funds they saved in
their stores. </span><br />
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><br /></span>
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">It's been a long 35 years with many wonderful twists & turns, evolving and creating new products and concepts for our Santas and our clients! The family of Santas IS my family!!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="color: red;"><span style="font-size: large;"><b><span style="font-family: "times new roman" , serif;">PART 2
Santa Claus in “modern times” FREEFORM
SANTAS…</span></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">So
the roll of Santa Claus is changing fast to meet the desires of younger parents
& technology.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">More
HOME VISITS, more HOA & CORPORATE PARTIES, Photo Studio MINI SESSIONS
(Oct-Nov.) STROLLING SANTAS, TALK TO SANTA (video chats & messages) and now
the national <span style="color: blue;"><b>Wal-Mart program; “SELFIES WITH SANTA”</b></span>!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="color: red;"><b><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">In this era of Santa Claus, Santas
are being called OUT of their chairs! </span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="color: red;"><b><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Top Santas understand the business aspects, created effective marketing tools </span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="color: red;"><b><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">& have had to BEcome REAL
PERFORMERS!</span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">The
days of “easy” cattle herding, one child after the next for a photo and 30
second visit for 40 days in a row, are numbered. (I’m NOT saying this genre of
Santa will ever be extinct, but just not as common as it has been over the past
50 years.) </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Santas
who study to expand <span style="font-family: "times new roman" , serif;">their</span> performance skills and services to clients, are thriving in this
decade!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Santas
who EXCEL at doing high quality <span style="color: red;"><b>VIDEO CHATS/MESSAGES</b></span> are adding funds to their
bottom line each year, IN THEIR SPARE TIME, by offering this service to their
own clients as well as participating in programs such as “Talk To Santa”, etc. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">(<span style="color: red;"><b>P.O.L.E.S.
Professional OnLine Education for Santas</b></span>) offers this home course, on exactly
HOW TO DO SANTA VIDEO CHATS & MESSAGES, available to all Santas. 3 months
access to 28 videos, 7-20 minutes each.) <span style="font-family: "times new roman" , serif;"><b><span style="color: #38761d;">D</span></b><span style="font-family: "times new roman" , serif;"><b><span style="color: #38761d;">o YOU need an extra $800 added to each season??</span></b> </span></span> <a href="http://www.santavisitsusa.com/pro-santa-school/">http://www.santavisitsusa.com/pro-santa-school/</a></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Santas
who have worked hard to develop their 3-D SANTA CHARACTER and have achieved <span style="mso-spacerun: yes;"> </span>poise, confidence and a unique charm in this
presentation, can draw upon this skill to be the very best when the interaction
calls for more beyond just the traditional 60 second seated visit. STROLLING / FREEFORM Santa is born!</span></div>
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<span style="color: blue;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">SELFIES WITH SANTA</span></b></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;"> (Wal-Mart Stores
2016/ 2017) Santas are having a blast in their new “<span style="color: red;"><b>FREEFORM/STROLLING</b></span>” role as
Santa…</span><br />
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><b><u><br /></u></b></span>
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><b><u>Here is HOW they do it</u></b>…</span></div>
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<i><span style="color: blue;"><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Mini
Training Seminar compiled from just a drop of what we teach at Professional Santa Claus School...</span></span></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_1k_MojK9u6igQSa3UG_57A-a-el01PnZ4JRR3JMeIi-CcqW4eH6hoYU_0TU50Ost8MAjqNkjDfZl3YPPVUUla7TizXgEG8taWVtmxVZCiLXS7Kr_pj9rtxycycSa3PMa0FYwm-2NNqKv/s1600/Elfie+Sign+at+WM.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_1k_MojK9u6igQSa3UG_57A-a-el01PnZ4JRR3JMeIi-CcqW4eH6hoYU_0TU50Ost8MAjqNkjDfZl3YPPVUUla7TizXgEG8taWVtmxVZCiLXS7Kr_pj9rtxycycSa3PMa0FYwm-2NNqKv/s320/Elfie+Sign+at+WM.jpg" width="216" /></a></div>
<span style="background-color: yellow;"><span style="color: red;"><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">A STROLLING “FREEFORM” Santa Claus:</span></u></b></span></span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Has the mobility
and enthusiasm to present a truly interactive, unique & vibrant experience
to visitors he ACTIVELY seeks out within his strolling area.</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Wears the
appropriate costuming (light, lined or warm) for the environment, quality
footwear, correct soles, cushioning support, etc. </span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Carries several
pairs of extra gloves so hands are covered & white. </span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Santa is very
conscious of bad breath, body odors, gas causing foods…</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Reads his audience
from afar and is able to instantly develop an encounter plan</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Has more than 10
techniques for working with the “hesitant” child,</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* ALWAYS MAINTAINING
CONTROL of every situation using; movement, </span><span style="font-family: "times new roman" , serif; font-size: 14pt; text-indent: -0.25in;"> volume, distance, gestures, re-directing the situation, etc.</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14pt; text-indent: -0.25in;"><br /></span><span style="font-family: "times new roman" , serif; font-size: 14pt; text-indent: -0.25in;">* Knows how to instantly POSE with individual or groups</span><span style="font-family: "times new roman" , serif; font-size: 14pt; text-indent: -0.25in;">, whether seated or standing, on the floor, on a chair o<span style="font-family: "times new roman" , serif;">r b<span style="font-family: "times new roman" , serif;">ench. </span></span></span><br />
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><span style="font-family: "times new roman" , serif;"><span style="font-family: "times new roman" , serif;"><span style="font-family: "times new roman" , serif;"> </span></span></span></span><br />
<span style="font-family: "times new roman", serif; font-size: 14pt; text-indent: -0.25in;">* * Constantly is aware of </span><b style="font-family: "times new roman", serif; font-size: 14pt; text-indent: -0.25in;">HAND PLACEMEN</b><span style="font-family: "times new roman" , serif; font-size: 14pt; text-indent: -0.25in;"><b>T</b> in every photo taken, even when Santa is NOT anticipating a photo to be taken.... there is ALWAYS a camera pointed in Santa's direction, even if <span style="font-family: "times new roman" , serif;">Santa isn't posing for that photo fro<span style="font-family: "times new roman" , serif;">m beyond!</span></span> </span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Understands the
developmental changes occurring every 18 months in children. </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* * Santa never uses
the same script over and over with all his audiences. And the audience of the STROLLING / FREEFORM Santa constantly changes: Child, Adult, Senior, Teen, Special Needs, Handicapped, Scrooge, Non-believer, Skeptic... all in 15 minutes!</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Can adapt hundreds
of individual greetings to welcome that child/adult into Santa’s space</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Instantly finds something
to compliment the visitor about, to create an instant bond</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqNe7DoYAZ56c9J_tgGmCit5JKoiVLjrTkda__JZVikMbstTK92pRIXCSnf46EkgBDpqoJC7g74bwWOZQkUajHtZKd6o4jYXMzxfOubpmFSyCNi8neKk9C30xpwJUCzCS0Ya5covL94GuX/s1600/SWS+Kittrell-+31.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqNe7DoYAZ56c9J_tgGmCit5JKoiVLjrTkda__JZVikMbstTK92pRIXCSnf46EkgBDpqoJC7g74bwWOZQkUajHtZKd6o4jYXMzxfOubpmFSyCNi8neKk9C30xpwJUCzCS0Ya5covL94GuX/s320/SWS+Kittrell-+31.jpg" width="240" /></a></div>
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<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* <span style="color: red;"><u>Converses <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">naturally</i></b>,
in 3-dimensional Santa character</u>,</span> <b style="mso-bidi-font-weight: normal;">(GET
OUT OF YOUR BOX!)</b> with his visitors, going far beyond the boring boundaries
of the same OLD things Santas seem to have gotten stuck in over the past 50
years:</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">*<span style="mso-spacerun: yes;"> </span>Santa likes cookies<span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 3;"> </span></span><br />
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Santa’s reindeer</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">*<span style="mso-spacerun: yes;"> </span>Santa makes toys<span style="mso-tab-count: 3;"> </span></span><br />
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Santa’s elves</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">*<span style="mso-spacerun: yes;"> </span>Santa lives at the North Pole<span style="mso-tab-count: 2;"> </span></span><br />
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Mrs. Claus, etc!</span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">What
happened to the FUN & REAL STUFF LIKE:</span></u></b></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Santa’s new
recycling center? </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Mrs. Claus’s new
hydroponics vegetable garden? </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* The health &
exercise complex just completed for the elves? </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Rudolph’s son
Randolp now flies at the front of your sleigh! Etc!</span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">You’d be very wise
to have a <b style="mso-bidi-font-weight: normal;">LONG LIST of INTERESTING
things to say</b> & do when you break free from that “chair!” </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">GET WITH IT! GET
REAL!</span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">GET INTERESTING!!</span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">MAKE YOURSELF MORE
FUN!</span></b></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Is prepared for
the unexpected and can turn any moment into a magic experience.</span></div>
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<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Knows the toys,
movies, cartoons happening NOW! What age level is this toy/show geared for? How
expensive is it? What colors or sets does it come in? What character or movie
does it relate to? What does this movie/tv character do? Go? Are they good guy
or bad guy? If YOU make the toys, you’d better KNOW your own toys?</span></div>
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<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Uses compassion,
humor, touch, volume, etc. appropriately & professionally</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Knows when and how
to move along your route of “Strolling” visits.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaDXASLv89hou6FCFa5tv2AF3oPu1i4iUHreQ4dpEzj1aIUbEGzKp7exxsq2L-7fBzH8WM8XAPYGHcsyhgGPplYLn9Qvy5995d-Yyt8f03TM1VbzK8WcjnZq222NlOotZHUVHULHKESQhA/s1600/Bleist+IMG_20161105_150905319.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaDXASLv89hou6FCFa5tv2AF3oPu1i4iUHreQ4dpEzj1aIUbEGzKp7exxsq2L-7fBzH8WM8XAPYGHcsyhgGPplYLn9Qvy5995d-Yyt8f03TM1VbzK8WcjnZq222NlOotZHUVHULHKESQhA/s320/Bleist+IMG_20161105_150905319.jpg" width="320" /></a></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Is conscious of
children running towards you – Brace yourself! Children running up behind you…
Always be planted firmly, even when walking.</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Is conscious that
in moving around, to move slowly & deliberately because little ones may (silently)
be behind, beside or underneath you… in the path of “danger”.</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Has a plan to “deal
with” boisterous, delinquent, harassing teens who heckle & badger. Sometimes even "attack". Security!!</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Is ALWAYS
conscious of what’s behind you in (the backdrop of) your photos. (Beer truck?
Ladies’ Lingerie? A rest room or exit sign? NOT GOOD!) </span></div>
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<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Has an effective
prop for carrying give-aways/candy canes.<span style="mso-spacerun: yes;"> Basket, Candy Cane Bag</span></span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><span style="mso-spacerun: yes;"><br /></span></span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Can find a good
place to do some seated visits for 10-15 minutes but then can end the line
without Elf/Site Director assistance to go back to strolling duty.</span></div>
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<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Knows Santa can
often pre-arrange with the client to go to a cooler spot (outside?) to keep
working, greet arriving guests and cool off all at the same time!</span></div>
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<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Understands that
staying hydrated is critical to a good performance. <span style="mso-spacerun: yes;"> </span>(And arranging for rest room location and
breaks at regular intervals.) Using broken candy canes or “Altoids” tucked
between teeth & gums is a quick fix for dry mouth.</span></div>
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<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -.25in;">
<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Having a good
selection of props that can be “attached” without having to carry or dig in a
bag to find them. Magic key, giant ring of bells that can be slipped over your
wrist, belt pouch with “good coins,” teddy bear in the top of his toy bag, etc.</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;"> </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"> <span style="background-color: yellow;"><span style="color: red;"><b>Where do you
position yourself for best lighting?</b></span></span> </span></div>
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<span style="font-family: "courier new"; font-size: 14.0pt;"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">With the light
source IN FRONT of you!</span></u></b><span style="font-family: "times new roman" , serif; font-size: 14.0pt;"> Of course!</span></div>
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<span style="font-family: "courier new"; font-size: 14.0pt;"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Behind
you, and the camera is shooting into the light! Not good! </span></div>
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<span style="font-family: "courier new"; font-size: 14.0pt;"><span style="mso-list: Ignore;">o<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Overhead
-faces are shadowed & the photo is dark. <span style="mso-spacerun: yes;"> </span>Not good!</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;"> </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"> * Knows how to end
each visit with dignity & grace. (Make sure everyone is beyond thrilled,
but they want more!)</span></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><i style="mso-bidi-font-style: normal;"><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">*IF possible</span></i><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">, Santa has an Elf Helper, designated client
provided assistant or, best of all, your Mrs. Claus strolling with you to keep
your outfit, hat, accessories and make-up in check. Otherwise do frequent checks: belt (buckle
to the front/center)<span style="mso-spacerun: yes;"> </span>& holly leaf
position (on the side), etc in place!! </span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyDyEYjPtSIee25KUqqDSsU6VsKhakGkPaMiIZGrPaXMOnbY-S1eTvvyGfd6V3sOEfA2OEWkvFKH2RWAeUItGysFtNm-qo5LS63eYHAjJzfv36sk6ySDZpRSZlrS_tp5VN7T1ne73DUwbb/s1600/McCraw+SWS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyDyEYjPtSIee25KUqqDSsU6VsKhakGkPaMiIZGrPaXMOnbY-S1eTvvyGfd6V3sOEfA2OEWkvFKH2RWAeUItGysFtNm-qo5LS63eYHAjJzfv36sk6ySDZpRSZlrS_tp5VN7T1ne73DUwbb/s320/McCraw+SWS.jpg" width="180" /></a></div>
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<span style="font-family: "symbol"; font-size: 14.0pt;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;">* Santa finds ways
to invigorate himself so the last visit of the day is as magical and
enthusiastic as the first visit! </span></div>
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<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"> * Santa uses the energy from your audience to
supercharge himself into BEing the best Santa he can be.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">There’s
plenty more but this should give you a good start! </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">For
more… See other blog posts and resources listed below!!</span></div>
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<br /></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQvb4YIHQQcAmnOvMjS3n8mYbzTfP0i-GoI5T_OhfhluSy5cjBbvJSakTc6rowaY2e2ftxml7f6gifl4iw2u5P_GzGH4Ul-U1C3ebB-CZptEvB7Kt2bv3ZMVfNbDUGxiXJ83j5sK0vgoVI/s1600/2015+Ballet+Brkfst+Sat+04+-+Copy.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQvb4YIHQQcAmnOvMjS3n8mYbzTfP0i-GoI5T_OhfhluSy5cjBbvJSakTc6rowaY2e2ftxml7f6gifl4iw2u5P_GzGH4Ul-U1C3ebB-CZptEvB7Kt2bv3ZMVfNbDUGxiXJ83j5sK0vgoVI/s320/2015+Ballet+Brkfst+Sat+04+-+Copy.JPG" width="171" /></a></div>
<span style="font-size: large;"><span style="color: blue;"><b><i><span style="font-family: "times new roman" , serif;">Susen
Mesco CMP, MST</span></i></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><a href="http://www.amerevents.com/" target="_blank">American Events & Promotions</a> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><a href="http://www.amerevents.com/santa-claus-school/" target="_blank">ProfessionalSanta Claus School</a> (Denver) 1983-present</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><a href="http://www.santavisitsusa.com/" target="_blank">Santa Visits USA</a><span style="mso-spacerun: yes;"> </span>(Programs, Resources & bookings for
Santas)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">My
Santa Reports<span style="mso-spacerun: yes;"> </span>(Marketing Program for Santas)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;">Certified
Professional Santas<span style="mso-spacerun: yes;"> </span>(Find & Verify
your ELITE Santas Online)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><a href="http://www.santavisitsusa.com/pro-santa-school/" target="_blank">P.O.L.E.S.</a> </span><span style="font-family: "times new roman" , serif; font-size: 14.0pt;"><span style="mso-spacerun: yes;"> </span>& B.A.B.S.<span style="mso-spacerun: yes;"> </span>(Online trainings for Santas)</span>
</div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com22tag:blogger.com,1999:blog-6462714104904820354.post-52980204839639483952013-07-18T17:55:00.000-06:002015-02-23T18:01:20.465-07:00Santa Claus Education & Training... WHY?<h2 style="text-align: center;">
<span style="color: #38761d; font-size: large;">Why in the world does any Santa "need" any kind of formal training?</span></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGMU6jBOuvnriq0y8LXPF1vfWjZihMEUdG2hu7b-K-wxR70ocTe1VuRdAxvcGaMXgX6-4Zq28zTPMrwMqfeaz-LsH0EudCorCsVN_a7VgQeP-bv63sRuAzuOfuxPhqUpvD1fKKi-yvqqFr/s1600/2013+PSCS+Polo+Logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGMU6jBOuvnriq0y8LXPF1vfWjZihMEUdG2hu7b-K-wxR70ocTe1VuRdAxvcGaMXgX6-4Zq28zTPMrwMqfeaz-LsH0EudCorCsVN_a7VgQeP-bv63sRuAzuOfuxPhqUpvD1fKKi-yvqqFr/s1600/2013+PSCS+Polo+Logo.jpg" height="197" width="200" /></a></div>
<span style="font-size: small;">I've been in the Santa industry long before it was an "industry!" Back in the days of the enclosed malls and running 14 locations of Santa Photolands single handedly<span style="color: #38761d;"><span style="color: black;"> over a 20 year period! Whew!</span></span></span><br />
<span style="font-size: small;">We attracted so much spin off business, it was easy to transition, and bring my Santas along with me, into the world of civic, corporate & private bookings.</span><br />
<h3 style="text-align: center;">
<b>I understand and am devoted to the notion that Santa needs to remain traditional as part of his mystique.</b></h3>
I know how expensive things have become in this depressed economy!<br />
<br />
I realize that investing in new career on a fixed retirement budget is a hardship! But it's really a worthy and rewarding investment in yourself!<br />
<br />
<i>My wonderful father (90 years old) thinks mortgages should still be around $200 a month and hotel rooms over $40 are a rip off! Cell phones, (forget "Smart phones"!) and Facebook are a mystery! When he was "walking to school, BOTH ways uphill, bread was 5 cents...", now designer bread is $5! No doubt </i><b><u>TIMES HAVE CHANGED!</u></b><i> (Hopefully our current teachers instruct us to go back home the same way so we can go downhill at the end of the day! Wink!) </i>But all joking aside...<br />
<br />
<div style="text-align: justify;">
1.) Over the past 15 years, our "Santa Entertainment Industry" has blossomed, matured, and become much more high profile. The number of Santas at top levels with whom you are "competing" for holiday entertainment dollars, even in smaller communities, has literally exploded! </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
2.) Across 95% of America, (excluding L.A. & N.Y.C.,) average families <i>used to be</i> satisfied with making, borrowing or buying Uncle Joe a $40 Sears Santa suit and having him show up on Christmas Eve for a visit. Elastic, black hairs and gym shoes showing. (Ewww!) The head janitor or even major of most towns would rent a suit and "play" Santa for the local parade. IF he had a real beard, that was a huge bonus! IF he didn't, it wasn't a big deal.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
3.) Marketing, advertising and sophisticated audiences now demand MORE and are willing to pay more for their group and private holiday entertainment. They want the "REAL" thing and to be impressed and WOW'd for their investment! Ho Ho Hum doesn't cut it any longer! </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
4.) As generations X Y & Z, start becoming parents, (eeks!) they are used to electronic, interactive, visual and thumb activated, 3-D entertainment. HOW can a candy cane & a "Ho Ho Ho" compete with that? Through quality education!<br />
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So, if Santa is to remain "traditional," why would there be anything new to learn? Red suit, jingle bells, white beard, lap visits, photos, give out the gifts.. How hard can it be?<br />
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Well Ho! Ho! Ho! Rockin' Robin, the Polar Caps are a melting! Being able to combine all the NEW information and still keep it traditional, is one task your educational mentors have in guiding you along this "ancient" yet fantastically new and complex holiday adventure! </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieF8UIi9W4wJ8SMwnAyUpQJBT5dKDOvY5_UFlV3vQp_Ikwf85XkrlLWnw4FkaBtkhG4GV-RyaBVOzmqKqHdMnvWDNw3MAC0kgIR__0dQuJNgF8-vSFVfzOCvTkMbiRTVzj5TNMWqLPkgVr/s1600/AmerEvents+Santa+Publicity+Pics001007.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieF8UIi9W4wJ8SMwnAyUpQJBT5dKDOvY5_UFlV3vQp_Ikwf85XkrlLWnw4FkaBtkhG4GV-RyaBVOzmqKqHdMnvWDNw3MAC0kgIR__0dQuJNgF8-vSFVfzOCvTkMbiRTVzj5TNMWqLPkgVr/s1600/AmerEvents+Santa+Publicity+Pics001007.jpg" height="150" width="200" /></a>The NEW breed of Santa understands what it takes to climb to the top and stay there! Marketing! Networking! And intensive, quality Education! There are reputable schools across the USA. Find the ones that are right for YOU and continue to grow by attending different ones each year! We are all VERY different in our format, style, content, focus and especially ideology.</div>
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It's NOT just all about the snowy beard or custom designed Adele suit, although her designs are magnificent! If THE HEART that is UNDER the beard and INSIDE that suit are not glowing with sincerity, imagination, energy and passion for the role, then the investments have been in vain.</div>
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The best way to get yourself to the top of your Santa career, and stay there is through education, implementation and being involved with QUALITY Santa community! Santa America, FB Santa's Workshop (Larry Shaw) JYSW, FB Business of Being Santa, FB ClausNet (Michael Rielly), BuckEye Santas of Ohio, and perhaps one of the <u>?</u> <u>?</u> <u>?</u> ORBS groups, for example! The taking of action and sharing of information. Leaving the politics out.</div>
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If YOU think your conversations with the children are unimaginative, repetitive and boring... Guess what? So do they! (Sorry!) Learn, through Santa education, to make every conversation, even 500 of them a day, different and exciting! Sounds hard but it's really easy!!! And way more fun than cattle herding the little ones!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia3A7XkIpR-2jm0IydD-7mEPbofg_ot1gpnnEJFS1Cw2rBmwOYRoF8u9jliJc41IMcdmjgcAhIM9NCgS5BGAUfwzy9b24fo6TZY71gx9L4Z0JqoNHorjJeVy_6dWhck1yVltW_XogEXu_l/s1600/Eml+AmerEvents+Santa+Publicity+Pics001001011.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia3A7XkIpR-2jm0IydD-7mEPbofg_ot1gpnnEJFS1Cw2rBmwOYRoF8u9jliJc41IMcdmjgcAhIM9NCgS5BGAUfwzy9b24fo6TZY71gx9L4Z0JqoNHorjJeVy_6dWhck1yVltW_XogEXu_l/s1600/Eml+AmerEvents+Santa+Publicity+Pics001001011.jpg" height="158" width="200" /></a></div>
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If, you get excited about making your grand entrance to the mall, corporate party or home visit, but find yourself un-amused by your own repeat, stale performance once you arrive on your "stage," then it's time to engage in a new thought process about your "act." Santa Training can give you fresh ideas to make your presentations exciting again! - For your guests and yourself!</div>
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If, after an hour or two of visiting with the children, you remember you need to get your oil changed or pay the electric bill when you get home... then someone isn't engaged in BEing Santa! Santa Education will teach you tools, tricks and tips to staying in character, for however long you are "on stage."</div>
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If your holiday calendar is, or is not, as full as you want it to be, so you are covering your Santa expenses (gas, insurance, dry cleaning, beard grooming, costuming, etc.) with little padding for that world cruise vacation, flying lessons or tiara for the Mrs., then maybe your client list needs to be revamped so you perform to get the kind of referrals and tips that bring you pleasure and success on all levels? The Santa School you pick should give you the knowledge, tools and support to easily accomplish this!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOqM2YTsrjgfbY8Xxy2q7BRRrbkB1NBEv53BQ8nTZGZiqThyyqYgL_j_GE2Z78nQN9QIGDjLUzfUDys9TIm1458rebIvjgozxjZM45mqVBKX7N0ikiaAYMCRJtjrBykmAe_y9MDcu6YuOV/s1600/2011+SS+Publicity+DOC+194+-+Copy.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOqM2YTsrjgfbY8Xxy2q7BRRrbkB1NBEv53BQ8nTZGZiqThyyqYgL_j_GE2Z78nQN9QIGDjLUzfUDys9TIm1458rebIvjgozxjZM45mqVBKX7N0ikiaAYMCRJtjrBykmAe_y9MDcu6YuOV/s1600/2011+SS+Publicity+DOC+194+-+Copy.JPG" height="133" width="200" /></a></div>
Do you know the "formula" for answering ANY impossible question? Come find out at school! </div>
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What should you have in your Santa toy bag / repertoire for those special moments? Awkward moments? Scary moments? Unexpected moments in front of a crowd? And how can you pull it off with nothing but your imagination and personality, when you do not have your bag with you? We'll show you what you need to know to be empty handed and get raved reviews!<br />
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Did you know that if your contract / <b>appearance agreement, is not worded exactly properly</b>, your client can be called on the carpet by the IRS, to pay YOUR taxes! Yes- your CLIENT!!! What a P.R. nightmare THAT would be! I found out things about contract law, that even my attorneys didn't know. Federal coffers are so empty, that the government agencies are turning over every stone, even at the North Pole, to try to find money. Where do you find out how to structure your contracts? How do you negotiate a better-for-you contract with a mall /photo company? At Santa School, of course! It could mean thousands of dollars, back into your pocket for your tuition investment!</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy_EitbqrUkytFplzHB0togZK_PVT2rJ3UQ3MGUdfCLGWuJfF0Zbyx4bm_7km2o-QoODkc-AzmmlZZfR9E59edqssNnee455pvTZQh5FTTZQe_ScZKSRvqTR_X-LN7tVEY_q3yvWtWvEMF/s1600/SSSanta050027.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy_EitbqrUkytFplzHB0togZK_PVT2rJ3UQ3MGUdfCLGWuJfF0Zbyx4bm_7km2o-QoODkc-AzmmlZZfR9E59edqssNnee455pvTZQh5FTTZQe_ScZKSRvqTR_X-LN7tVEY_q3yvWtWvEMF/s1600/SSSanta050027.jpg" height="193" width="320" /></a></div>
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Who do you call, AFTER you graduate, for extreme professional support year-round to keep your career on track? The school you pick should work with you personally to achieve your goals! </div>
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If you have that burning desire and everyone is telling you you "look" like Santa, If children are coming up to you at Denny's, If mini-vans full of little ones are honking at you, but you don't know where to start...</div>
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If you are focused more on how you look externally, than on how you are impacting the lives you encounter... </div>
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If you think about the money, rather than the joy, so that the income flows easily and naturally as an afterthought... </div>
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If you think you are at the top of your game or conversely, you are boring yourself to tears with your performances and conversations... </div>
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If you are serious about helping the Santa industry maintain the revered tradition of Santa while infusing modern technology to appease a new, youthful generation of parents, but have no idea how to merge both ends of the spectrum... </div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRwULZrAya3oJs2-J5CAsiguDOMRRr7vyjOJ8PoJ3kT7i5Z5L7MaeRS957duIi6WmglR1beiY9uUXSBgF3GaHIIVYNojxOW_x597tpyxV0NDpsFI-__MBvoNeVZVWjRxk-2hlN1ExPW9gv/s1600/2012+Zoo+PJ+Party+26.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRwULZrAya3oJs2-J5CAsiguDOMRRr7vyjOJ8PoJ3kT7i5Z5L7MaeRS957duIi6WmglR1beiY9uUXSBgF3GaHIIVYNojxOW_x597tpyxV0NDpsFI-__MBvoNeVZVWjRxk-2hlN1ExPW9gv/s1600/2012+Zoo+PJ+Party+26.JPG" height="148" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Santa Garth and Zoo Buddy 2012</td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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Then investing in yourself, FOR THE CHILDREN, renewing your Santa mindset, connecting with one of the several Professional Santa Claus Schools that syncs best with YOUR personality, will refresh and stimulate your enthusiasm, give you insights you cannot find anywhere else, provide you with the tips, tricks, tools and new points of view to have you impressing yourself with your newly instilled pride and accomplishments! </div>
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Yes! It IS an investment, an effort, perhaps a great sacrifice, and maybe even a bit humbling to admit you need an internal make-over to freshen up or get you started, but you'll find (I guarantee it!) that investment will come back to you, 10 fold, almost immediately (this upcoming season)!</div>
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Seriously investigate the educational opportunities that are out there for new and veteran Santas! Dig deep! Speak personally with the school's leaders! What is their overall vision? Their commitment to YOU over time? Their level of support? Do they offer continuing education / marketing assistance and placement to keep you growing? Are they easily available to you AFTER you graduate? Are they active year-round or just at training time? What is their experience? Success rate? Their viewpoints on things most important to you about BEcoming / BEing the kind of Santa YOU want to BE? Speak with recent grads of that school to get candid insights on their experience! Consider the tuition (which can be 100% tax deductible)... How are your tuition dollars used to benefit YOU- are food, accessories, perks and things you'll want and need included? (Remember: "You get what you pay for!") Look for scholarships and creative ways to work with the school you want to attend! </div>
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Get involved with your closest quality Santa organizations... attend regularly and find ways to bring education related to BEing / BEcoming better Santas into your gatherings! (PSCS will bring 1/2, 1 & 2 day sessions anywhere in the country for Santa groups- organized or informal!) </div>
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<tr><td class="tr-caption" style="text-align: center;">Hop in your sleigh to be in Denver on labor Day Weekend!</td></tr>
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Don't skimp! YOU are worth it! The CHILDREN (as well as their parents, seniors and adults) desperately need the magic, the warmth, new memories and the escape that a real, high quality, creative, dedicated Santa provides in today's confusing, violent and frightening world! </div>
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It's NOT about the suit! It's NOT about the beard!</div>
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It's about the CHILDREN, the MAGIC and the LOVE you have INSIDE of you!</div>
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Let's stir it up! Grab these new ideas and make it more fun and rewarding for everyone!</div>
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<span style="font-size: large;"><span style="color: #990000;"><i><b>See you at Professional Santa Claus School Conference </b></i></span></span><br />
<span style="font-size: large;"><span style="color: #990000;"><i><b>in Denver, over the Labor Day Weekend!</b></i></span></span></div>
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(We'll show you how, by THIS season, to double, even triple +++ your investment back into your pocket!)<br />
<span style="color: red;"><b><i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></i></b></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span><br />
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</span></i></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: blue;"><i><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt;">Susen C. Mesco</span></span></i></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">303-665-8280</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">31<sup>st</sup> Annual Professional
Santa Claus School Denver, CO</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">August 30 – September 3, 2013</span></div>
<a href="http://www.amerevents.com/santa-claus-school"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">www.AmerEvents.com/santa-claus-school</span></a></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com14Denver, Colorado USA39.436192999314066 -105.4687533.076727499314067 -115.79589849999999 45.795658499314065 -95.141601500000007tag:blogger.com,1999:blog-6462714104904820354.post-68829332205346324082013-05-13T06:00:00.000-06:002013-07-12T17:06:49.954-06:00PSCS - Santa Business Tips - Marketing Tip # 17 BRANDING YOURSELF AS SANTA<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Pro Santa Claus School - Santa Business - </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Marketing Tip
# 17; </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span><span style="font-size: large;"><b>BRANDING YOU<span style="font-size: large;">RSELF AS SANTA</span></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Continuing
Educations and Information</span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">for
serious New and Veteran Professional Santas </span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">based
upon level 1 core curriculum from </span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Professional
Santa Claus School (PSCS) of Denver Colorado. </span></span></div>
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<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Founded
in 1983 </span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">to
support great men with great hearts (Real Santas!)</span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-spacerun: yes;"> </span>in maintaining our great holiday tradition.</span></span></div>
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<span style="color: blue;"><i><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We'd love to hear from YOU!</span></i></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In this day and age “marketing” has
inundated our lives. </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We almost become immune to noticing it unless it is unique, captivating and memorable. </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We can’t turn on a radio, TV, cell
phone, computer or drive down a road without being sold something!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">He who “markets” <u><b>effectively</b></u>, has the competitive
edge!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">It is a fine balance between honing
your Santa Claus craft to excellence and letting the public know </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">what you do, </span>in a way the catches their attention and makes them take action! </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">My personal preference is to<span style="color: red;"><u><b> spend more time <i style="mso-bidi-font-style: normal;">BEcoming</i> a better Santa </b></u></span>and having the greatest of all
marketing powers working for you, doing minimal "marketing" but using quality testimonials and referrals to build your business. (Versus spending
lots of money on conventional “marketing” tactics, beyond a quality business
card.)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">At Pro Santa Claus School Conference
in Denver, we spend 5 hours on business education, most of which covers unique,
low cost/Free, very effective ways to market yourself. </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Here is just one of the topics we
cover…</span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">“Branding.”</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">One of the new generation’s twists
on words, stolen from the good old past. (i.e. “brand” your livestock.) </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">These young whipper snappers wouldn’t
know what a real branding iron is if they saw one! Ho Ho Ho!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">BRANDING means; Repetitive, instantly
recognizable, patterns of advertising & promotion (logo, colors, mascots, visuals, music/jingle...) that evokes an instant
feeling/emotion, linked to a service or product. A Brand associates YOU with a specific, unique product, service, concept...</span></div>
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(i.e. The Golden Arches, Ronald McDonald, "2 all beef patties, special sauce. lettuce...", Flo with Progressive, The Lizard from Geico - I liked the cavemen better!)<br />
<br /></div>
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</div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">When you see the Coca Cola logo, you
can taste the soda.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">When you see the Michelin
(marshmallow tire) Man, you associate safety on the road.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">When you see J and J, (Johnson and
Johnson), you immediately smell baby shampoo and get the feeling of warmth,
care and love in tending to a child. And so on…</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">SO….? When people see your marketing
collateral; web site page, business card, flyers, Facebook “Fan” page, etc… what
instant emotion do you want to evoke? What tools are you using to make that
happen?</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">AND…Does ALL of your collateral
MATCH? (Is it “BRANDED?”) Is there continuity? This is so very important! Is it
instantly recognizable? And does the viewer immediately link it to YOU and no
other Santa? Does it effectively evoke the correct emotion you want to have
built into your “branding?”</span></div>
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<br />
Being Santa and BRANDING yourself... because there are lots
of us, all in red suits with white beards, with a basic business card. It will take a good amount of
thought to DIFFERENTIATE YOURSELF from the pack. You can do it!<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> What makes you, as Santa, different?
What sets you apart from all other Santas? And what have you incorporated into your portrayal and programs that needs to be translated into your marketing presentation, so people you market to, pick YOU?</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">First thing Santa must do is be a great Santa!</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Second you'll need to <b style="mso-bidi-font-weight: normal;">spend the time and energy to create your “brand.”</b>
This may mean weeks, not hours! WHAT MAKES YOU DIFFERENT? What emotion do you want to evoke in your desired audience? WHO do you want to appeal to? What action do you desire them to take once they see your presentation? What do you wish to accomplish with your Santa career?
All this must translate into your collateral. Then…Does it work as you want it to? Find out by testing your pieces out on informal focus group viewers. PLEASE,
Go beyond friends and family to get opinions, comment and input.<span style="mso-spacerun: yes;"> </span>Ask dozens of questions like; When you see my
business card… what feelings do you get? Which logo / picture do you like
better? Why? What is my message? etc.</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Then you'll probably need to make some revisions, retest! Once you have settled on what works INTEGRATE all of your pieces to match (Brand!).</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The days of slapping a picture and
phone number onto paper and calling it “marketing” are long gone. Sorry!</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">But also, people are so “attacked”
by marketing that no one likes the constant shouting of the crazy car dealer
(every big city has one) whose ads run over and over and over. Getting in
people’s faces is anti-marketing and they’ll be sure NOT to book with you. The
thought of having music playing on your website is cute but the typical visit
to any page is 30-45 seconds. Music may make that visit even shorter, albeit a
cute idea! Oops! <b style="mso-bidi-font-weight: normal;">Have dignity, ethics and
integrity in all of your marketing and correspondence.</b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Before you “launch” your “brand,” be
certain it works (accomplished the emotional response you want!) You have to
love it, as do your viewers, because you will be married to your brand for a
long, long time. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">What happens when a company who has
had a particular logo or “look” for a long time, tries to change their look?
Stomach turn and folks kind of “rebel,” don’t they? Coca Cola tried to go to a
new logo COKE… didn’t work did it? So even if it takes a few months to find the
right “brand” to carry through all your collateral, take the time! Do the
research, then commit it to all your collateral!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In 1987, American Events adopted our
cutie little Santa for our Santa visits advertising. Year after year, for over
30<span style="mso-spacerun: yes;"> </span>years, people recognized and LOOKED
FOR our logo when booking their Santas. They knew what was offered and the
caliber of quality they could expect. When we added various Santa programs we
tweaked, but maintained the same logo. For our Santa Claus School, (a completely
separate company, managed by the same owner) we again tweaked the very same
recognizable logo. Here are some samples…</span></div>
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<div style="text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZjQ9gzX6doHGSKZXP7fZO44papWGNmpdIv4C0Xi5gdxt9hn8gXne83Ty5spyRT6U60tf8fDoPpxk6ivB4_c_1OobeIW4X2cPkrsRFnsh1BMn-oDVqlPpPzlE4Vn4gyHw1P2yDKGQo5WAT/s1600/AEP+SantaLeft+LG.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYc20Kz26RXUYRivwe77YdvB2OUjol86MmQ4ad1hc8TCOubSOySuoPE8UBIr2AOBu_evQOr181QMalyZtH8m85PRT9xFFmNLIej0tiR1O275EFoHaGCvNyFzeUnKZPpfpO9welyzsoYqeV/s1600/AEP+SantaLeft+LG.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYc20Kz26RXUYRivwe77YdvB2OUjol86MmQ4ad1hc8TCOubSOySuoPE8UBIr2AOBu_evQOr181QMalyZtH8m85PRT9xFFmNLIej0tiR1O275EFoHaGCvNyFzeUnKZPpfpO9welyzsoYqeV/s1600/AEP+SantaLeft+LG.jpg" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghOhKhpcW6sWj1K75yqyTlUY9k7a_9ucRuHpszjWL9IEovEr7sszJjQhMT_pWi7EZUNE03HlgE6Tur5xBTowwMRmxoMZXm9i8GW8Z3s9piQxd43ekBBYk0sAthlUqfn5hIZ5WfruHqLQt0/s1600/Santa+Grad+2+DOC.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghOhKhpcW6sWj1K75yqyTlUY9k7a_9ucRuHpszjWL9IEovEr7sszJjQhMT_pWi7EZUNE03HlgE6Tur5xBTowwMRmxoMZXm9i8GW8Z3s9piQxd43ekBBYk0sAthlUqfn5hIZ5WfruHqLQt0/s1600/Santa+Grad+2+DOC.jpg" width="192" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
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<br /></div>
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<br /></div>
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<br />
<br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">So get savvy! Be coordinated! Make it fun! </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Be willing to spend what it takes for a polished, classy look. </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You don't have to (so please don't) go over the top! </span><br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Remember… <span style="color: red;"><b style="mso-bidi-font-weight: normal;"><u>your referrals and testimonials are the
best, most effective and lowest cost <span style="mso-spacerun: yes;"> </span>(FREE) marketing you’ll ever have.</u></b> </span><i><span style="color: red;"><span style="mso-spacerun: yes;"> </span></span>(PSCS does some promotion of, but no
advertising for, our Pro Santa Claus School and it fills up every year with super
top rate, great, new and veteran Santas. We don't have to slam the Santa industry with our advertising or communications. Our level of excellence, comprehensive / unique curriculum and the results achieved by our students after attending is plenty to attract the top Santas in the world! AND they truly benefit & profit from attending!) </i>Word of mouth via our very successful
Graduates is the key! Sort of the best kept secret in the industry!) <span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">BE a great (sincere, positive and
enthusiastic) Santa first, and a marketing guru last! If you are truly a great
Santa with something unique and special to offer, chances are you won’t even
have to bother with much marketing after your first 2 years in business!</span></div>
<h3 align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></b></h3>
<h3 class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: red;"><b><i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">See you at the Pro Santa School
Conference this fall!</span></i></b></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></h3>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
</div>
<span style="color: blue;"><i><span style="font-family: Georgia,"Times New Roman",serif;">
</span></i></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="color: blue;"><i><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: 12pt;">Susen C. Mesco</span></span></i></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">303-665-8280</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">31<sup>st</sup> Annual Professional
Santa Claus School Denver, CO</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">August 30 – September 3, 2013</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<a href="http://www.amerevents.com/santa-claus-school"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">www.AmerEvents.com/santa-claus-school</span></a><u><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></u></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com3tag:blogger.com,1999:blog-6462714104904820354.post-6587349084669856812013-04-23T06:00:00.000-06:002013-04-23T11:24:05.664-06:00PART 3- Pro Santas using Social Media…(Facebook Personal Page)<!--[if !mso]>
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<![endif]--><b><span style="font-size: 14.0pt;">PART 3- Pro
Santas using Social Media…(Facebook Personal Page)</span></b>
<br />
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<b><span style="font-size: 14.0pt;">
</span></b></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;">Continuing
Educations and Information </span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;">for serious New
and Veteran Professional Santas </span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;">based upon level
1 core curriculum from </span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;">Professional
Santa Claus School (PSCS) of Denver Colorado. </span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;">Founded in
1983 </span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;">to support great
men with great hearts (Real Santas!) in maintaining a great tradition.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="mso-bidi-font-style: italic;">Our last 2 posts covered using
Facebook... specifically, PART 1 covered Santas setting up a "Fan" page as your business page for
your Santa Claus business for your clients and PART 2 covered having a Santa Claus “Friend”
page to connect with other Santas and the Santa Industry… </span><br />
<span style="mso-bidi-font-style: italic;">Now we talk about
YOU…. just plain, human, wonderful YOU!</span></div>
<b></b><br />
<h3>
<span style="color: red;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">OK… Here is the last page you'll have on Facebook… </span></b></span></h3>
<br />
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your "human"
page… Joe Smith… </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Again, a “FRIEND” page where you’ll connect with anyone
OUTSIDE the Santa community- friends, family, business associates,
neighbors, classmates, politicians, political parties, busty bikini babes in the spiked heels, and children (who aren't supposed to be on FB!) and
teens… basically any other “mortals.” </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your profile photo on this page, is of you, NOT in any sort of Santa hat or dress. Perhaps fishing or golfing or on your motorcycle. Even you, years ago in your military uniform or your high school or college pics... Anything EXCEPT any form of YOU, related to Santa Claus (aside from here, you may be a guy with a white beard.)</span></li>
</ul>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This
is where you let the whole world know;</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Who YOU think should or should not be
President. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You cheer for your Superbowl and March Madness favorite teams,</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You
announce your dog has had puppies, </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You complain about your neighbor’s tree
growing into your yard, </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You give us your views on gun control, birth control
and pest control. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">ANYTHING and EVERYTHING a child would expect Santa to NOT to be involved/comment about. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">LET LOOSE! </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your image “as Santa” (and ours!) is not at stake! </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Go ahead! Share an off color joke, swear word or risqué / gruesome pics. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Be your
“human” self. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Plain ol' Joe and I don't mean J.O.E. = Jolly Old Elf !</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="color: purple; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Keeping your Santa and human persona SEPARATE will bring you much
dignity and success in your career as a professional or future professional
Santa Claus. </span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<b><span style="color: purple; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">It will also afford you the ability to express your real thoughts,
political views and controversial issues, apart from your Santa persona,
keeping YOUR Santa persona pristine, not associated with any one thing or ideal
that will turn off 50% of your viewers.</span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">One
more thing… I am very unclear and somewhat baffled by all the “ELF” profiles
that have popped up over the past 18 months on Facebook. Hmmm? </span></div>
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<br /></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq1e4s5WFAJh-VWPJAmGLHtWtABh5kKk807U4wBQ7_4hpuHxa60AVCTXpEvTwyTW-KuRX0Kbz_kq2or56DelSuBE3QRpFqdiiR-2Df2hcSTHtCdTI7i-VOxm_SQ33I1maWzuyGdAcTq40c/s1600/Elf+happy.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq1e4s5WFAJh-VWPJAmGLHtWtABh5kKk807U4wBQ7_4hpuHxa60AVCTXpEvTwyTW-KuRX0Kbz_kq2or56DelSuBE3QRpFqdiiR-2Df2hcSTHtCdTI7i-VOxm_SQ33I1maWzuyGdAcTq40c/s1600/Elf+happy.JPG" height="200" width="156" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0k0gu4dKhqEAw0jtwWRo8kJ-MMC0pS_P7nTFJ8totj3mof9YZznpTdOIjsWFm1qvjD6fnJghyphenhyphenXWzbYjKjT1tu_asY9fIqlXK_wLxag5TzmLlgFbDaI4e7ZDDQQvXUWGLLeGsgRe4EoU12/s1600/Elf+girl+smile.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0k0gu4dKhqEAw0jtwWRo8kJ-MMC0pS_P7nTFJ8totj3mof9YZznpTdOIjsWFm1qvjD6fnJghyphenhyphenXWzbYjKjT1tu_asY9fIqlXK_wLxag5TzmLlgFbDaI4e7ZDDQQvXUWGLLeGsgRe4EoU12/s1600/Elf+girl+smile.JPG" height="200" width="140" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBFaNSwEMP1ji0aznJyaYm2iQXguBZKmYEryq2Q3sIHVfpgBQL2FP9BdWvMY4Z1zycQNy3yKL8SRexmia6usGUmiUXEhwt55mma_anMCgnQgUpdzgD5EislXN5khlRMrg6p7Uj3bvrdSwT/s1600/Elf+dance+cute.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBFaNSwEMP1ji0aznJyaYm2iQXguBZKmYEryq2Q3sIHVfpgBQL2FP9BdWvMY4Z1zycQNy3yKL8SRexmia6usGUmiUXEhwt55mma_anMCgnQgUpdzgD5EislXN5khlRMrg6p7Uj3bvrdSwT/s1600/Elf+dance+cute.JPG" height="200" width="124" /></a></div>
<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Since
most of the “ELF” profile photos and their posts use cartoon profiles, I have a
sneaking suspicion that some parents are allowing their children to have FB
pages under this "Elf" guise because of their desire to interact with Santas... Do these parents really know how many Santas are on Facebook… <b><span style="color: red;"> </span></b></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><b><span style="color: red;">Elves = Children? Teens? or Adults having fun? </span></b><i><u>I just do not know!</u></i> Do you?</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Hopefully, it is adults, having fun, finding a way to
get in on the Christmas scene if they aren't Santas or Mrs. Clauses. Then... That's great!</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">In "real" life, Santa is associated with the ELVES he hand
selects to work with him at the North Pole. Santa KNOWS who he has working with him in that scenario...</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">BUT...FB does not allow any real
discovery process to know if you are “friending”; an adult having fun or a
child/teen. The mischievous "Elves" aren't being very savvy about posting accurate elfin information with their cartoon personalities... Use caution!</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">So, you need to make a rather tricky decision when/if “friending” these cute "ELVES." Seems like a good idea ... Santa connected to Elves... but since we really don't know... My suggestion is let the Elves have their own little community unless you KNOW the persona behind the cartoon! Better safe than sorry, though! You have to make that decision for yourself on your "Santa" Friend page. On your personal page... Friend away to everyone... Even these mysterious "Elves."</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Using
these same suggestions (in Parts 1-3) with your Linked In, Twitter, Pinterest and other accounts would be
considered prudent, ethical and professional.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<i><span style="color: blue;">Please feel
free to leave us YOUR comments, ideas and tips </span></i></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<i><span style="color: blue;">for using
Social Media tools as Santa Claus! </span></i></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<i><span style="color: blue;">We'd love to
hear from YOU!</span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<i>See you at the Santa School Conference this fall!</i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">31<sup>st</sup> Professional Santa
Claus School Denver, CO</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">August 30 – September3, 2013</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<a href="http://www.amerevents.com/santa-claus-school"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">www.AmerEvents.com/santa-claus-school</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com1tag:blogger.com,1999:blog-6462714104904820354.post-39746061584548983322013-04-19T09:37:00.000-06:002013-04-23T09:24:44.117-06:00Pro Santas Addressing Crisis and Tragedies with the Children<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">Pro Santas Addressing Crisis and Tragedies with the
Children</span></b></div>
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<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Continuing
Educations and Information </span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">for
serious New and Veteran Professional Santas </span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">based
upon level 1 core curriculum from </span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Professional
Santa Claus School (PSCS) of Denver Colorado. </span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Founded
in 1983 </span></span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">to
support great men with great hearts (Real Santas!)</span></span><br />
<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> in maintaining our great
tradition.</span></span><br />
</div>
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</div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Advice to Santa
Claus; Handling Conversations with Children about National Tragedies.</span></b></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">As
a Santa Claus Trainer for 31 years, our local (Colorado) Santas have dealt with
the shocking 1993 Santa Claus Death Threats and the heartbreaking 1999 Columbine
Massacre, as the unexpected boot camp /<span style="mso-spacerun: yes;"> </span>training
grounds, for teaching our Santas and PSCS Santa students, how to effectively
talk with the children about crisis and tragedies. Recently, we've have taken on children's questions about the Aurora Theater Shootings. (Children spend most of their time living in the REAL world... until they get to YOUR LAP!)</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">As
the world changes, Santas nationwide have had to face scattered conversations
about horrific events and disasters that grip the nation, such as; 911,
Hurricane Katrina, Osama bin Laden, the Joplin, MS Tornado, Sandy Hook and
sadly, this week, the Boston Marathon Bombings, and the West, Texas fertilizer
plant explosion…</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_mDy56SW5meXKD0023vR1qZpUKSiM6IaKNCN8hkOrNphiLjSexdxyMZcKSXBphL5qa6WzxmSrFQoIfUtTGAFs4UgefSUfo3dS-OhTK6H1CDzeuG_8LGdQlOUesygnbblgpKNn52WctKv8/s1600/Crisis+Disasters+Pro+Santa+Blog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_mDy56SW5meXKD0023vR1qZpUKSiM6IaKNCN8hkOrNphiLjSexdxyMZcKSXBphL5qa6WzxmSrFQoIfUtTGAFs4UgefSUfo3dS-OhTK6H1CDzeuG_8LGdQlOUesygnbblgpKNn52WctKv8/s1600/Crisis+Disasters+Pro+Santa+Blog.jpg" height="275" width="400" /></a></div>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">In
a child’s eyes, sometimes it seems as if Santa may be the only one who can
“fix” these tragic realities of life. Prepare your Santa-self mentally! Honor
and accept this grave responsibility. Address the children seriously at the
developmental level of each child who brings their concern to Santa. (Santa! Ditch
the “faerie dust” approach on these REAL, media-covered, heartbreaking crisis!)</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Children
are now exposed to a world where world news is instant, repetitive and overly
abundant. Children see the news clips over and over like we do. (I agree, it is
the parents who need to turn off the TV to avoid the horror and nightmares, but
children are still “overexposed” to reality.) Even as adults, with a concrete
point of reference, we are afraid, upset, have nightmares and worry. Imagine
how scary this is for the children! Their small, safe worlds have just become global and ugly. Embrace the feelings of these little ones! </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Questions
WILL come up, so Santa needs to be prepared. Telling a child it is “OK” and “they
are safe,” is a flagrant illusion on Santa’s part. Children today are much too
savvy to buy that “cop out.” Even as adults we are sickened, shocked, afraid
and don’t feel we have “the answers” or words to heal. We’d prefer to simply
avoid the entire topic but we cannot leave children alone to struggle with
their fears, especially IF they elect to bring their concerns to us in the
Santa chair!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">This
situation in the chair will, of course, require that Santa <i style="mso-bidi-font-style: normal;">immediately</i> switch gear / mindset, from the typical holiday “candy
cane” conversations. And it will mean that <i style="mso-bidi-font-style: normal;"><u>this</u></i>
interaction with the child will take a bit longer, effecting the pacing of your
line for an extra minute or two. That’s just fine! This child NEEDS Santa now,
and photos can just wait!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">.</span><u><span style="color: red;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">Here are some
suggestions for Professional Santas </span></b></span></u></div>
<h3 class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<u><span style="color: red;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">from Professional Santa Claus School of Denver, CO…</span></b></span></u></h3>
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<br /></div>
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">AS
SOON AS any crisis happens, expect questions to arise from the children, in
your encounters, in the chair or out in public! Seriously think through the many potential questions Santa may receive, as well as Santa’s valid responses
for each, and each age group (developmental stage.)</span>
<br />
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
</div>
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">2. Take
a big, deep breath. Clear and open your mind as you “switch gears.”</span><br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">3. Give
your prearranged hand signal to your Mrs. Claus, elf and or photographers, that
this visit will need some extra time and attention from Santa.</span><br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">4. LISTEN!
Provide a safe and connected environment where the child can express
themselves. Allow the child to fully express their thoughts and concerns to
Santa, as best they can, at their age level, <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u>without interrupting them</u></i></b>.
LISTEN to what the child is truly saying…Are they afraid this will happen to
them? Do they want to take action? Do they feel the loss of a friend who was affected
by the tragedy? etc.</span><br />
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">5. Briefly
and<i> sincerely</i>, AS SANTA, dovetail into the specifics of what the child has told
you. <i style="mso-bidi-font-style: normal;">“Santa understands / agrees, this is
a terrible thing… or Santa wants to stop this too!</i>…” Or “<i style="mso-bidi-font-style: normal;">Santa hurts too because Santa has special
friends he has also lost in this tragedy,”</i> etc.</span></div>
<br />
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">6. Confirm
to the child that it is OK to feel this way. Santa feels sad, upset, etc., too.
Whatever the child is feeling, Santa feels too! (Because it’s true!)</span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">7. Ask
if the child has spoken to parents, teachers, friends, classroom or with school
counselors about this? Ask what was discussed… Agree or add simple input from
Santa’s universal perspective. (Santa may even wish to call the parent/s over <b style="mso-bidi-font-weight: normal;">after the child has left your lap,</b> to
cue the parents to discuss this topic with the child at home at the appropriate
time.)</span></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">8. ASK…
<i style="mso-bidi-font-style: normal;">“Is there something you would like Santa to
DO?”</i><span style="mso-spacerun: yes;"> </span>See if there is some action,
suggested by the child, that Santa can take, to help satisfy the child’s
concern. Again, LISTEN! Children often come up with some amazing suggestions!</span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">9. Respond
appropriately (not just <i style="mso-bidi-font-style: normal;">“I’ll fix it.”</i>)
Try something like;<i style="mso-bidi-font-style: normal;">“Yes, Santa has his
special elves helping bring food and blankets to the people who were in that
earthquake, Mrs. Claus is making cookies, pies and cakes for them.” “Santa has
his secret service elves looking for the bad guys…” </i>etc.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">10. ASK… <i style="mso-bidi-font-style: normal;">“Would
that be OK?,”</i> to see if Santa’s suggestion/response has helped subside the
child’s immediate fears or concerns. </span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">11. Demonstrate that Santa has strength, hope,
confidence, (whatever emotion is appropriate) to help calm the child’s fears or
anxieties over this situation. </span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">12. Understand that even Santa, cannot
remedy world tragedies in a 3 minute encounter but, Santa CAN begin to calm the
immediate fears and worries, brought to him by the little ones. That is Santa’s
goal.</span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">13. Give the child an age appropriate, <b style="mso-bidi-font-weight: normal;">positive ACTIVITY</b> to perform, a special
request from Santa, such as, <i style="mso-bidi-font-style: normal;">“Tonight, <b style="mso-bidi-font-weight: normal;"><u>instead of watching the news</u></b>,
for Santa, will you make 3 of your special cards or pictures and send them to<span style="mso-spacerun: yes;"> </span>________. Santa just loves the wonderful pictures
you color. I like the colors you pick. Your pictures are SO beautiful! You are
a very good artist!”</i> </span></div>
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">14. If the child still has worries or questions,
repeat the process…LISTEN and RESPOND! Repeat until the child appears more calm
and relaxed. </span>
<br />
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">15. ALWAYS conclude
your interaction on a positive note once you see the child has shown signs that
their concerns/fears have subsided. <i style="mso-bidi-font-style: normal;">“Santa
knows you had something special you wanted for Christmas! Is it still the same
present? Or have you decided upon something different?” </i></span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">16. End each visit with a hug, high 5 or
fist bump. AND <i style="mso-bidi-font-style: normal;">“Santa loves you!” or “Santa
is SO very proud of you!”</i> Or other parting comment you typically use. </span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;">
<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">17. If required, call parents over to alert
them of your Santa conversation with their child, so they may follow up with a
more in depth family discussion. </span></div>
<br />
<b><span style="color: purple;"><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt;">18. IF you believe in a Higher Power, say a
prayer, each time that Santa gets dressed, that Santa is filled with His
inspirations, to address and respond to the concerns of the children, as each of
them needs in your appearances today. Add another prayer that these tragic events stop happening!</span></span></b>
<br />
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<br /></div>
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<span style="font-size: small;"><b><span style="color: blue; font-family: "Times New Roman","serif";">Leave us your comments, ideas, suggestions and tips on how YOU,
Santa Claus, address these serious concerns of the children ...</span></b></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<h3 class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-size: large;"><span style="color: red;"><b><i><span style="font-family: "Times New Roman","serif";">See you at the Santa School
Conference this fall!</span></i></b></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></h3>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">31<sup>st</sup> Professional Santa
Claus School Denver, CO</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">August 30 – September 3, 2013</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<a href="http://www.amerevents.com/santa-claus-school"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">www.AmerEvents.com/santa-claus-school</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-32433883046667134372013-04-16T06:30:00.000-06:002013-04-16T12:28:26.485-06:00PART 2 - Professional Santas Using Social Media... <!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman";">PART 2 Pro Santas using Social Media...Your Santa Claus FRIEND Page on Facebook</span></b><br />
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<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">for
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<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">based
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<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Professional
Santa Claus School (PSCS) of Denver Colorado. </span></span></div>
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<span style="color: blue;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Founded
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-font-style: italic; mso-fareast-font-family: "Times New Roman";">Our last post covered using Facebook... specifically, setting up a "Fan" of business page for your Santa Claus business for your clients... Now I'll cover using your Santa "Friend" page for connecting professionally within our industry.</span></div>
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<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxEKNpNaRhiwIhd-kVHdpx8jb8V0joyQP8p9BaPLsDzMQcg2jbDyo9tmwec4oTeZ0pjzfL9cCnaIybuuVeccJIvA4BIM34kZ3qhS0_RPALxBz2_HjNR9cF-_Kdzt8eZkuHSfYuUt-HikQL/s1600/Santa+in+curlers+Santa+School+Den.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxEKNpNaRhiwIhd-kVHdpx8jb8V0joyQP8p9BaPLsDzMQcg2jbDyo9tmwec4oTeZ0pjzfL9cCnaIybuuVeccJIvA4BIM34kZ3qhS0_RPALxBz2_HjNR9cF-_Kdzt8eZkuHSfYuUt-HikQL/s1600/Santa+in+curlers+Santa+School+Den.JPG" height="175" title="Santa in Curler Santa School Denver" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">T.M.I. Too Much Info for Your Clients!</td></tr>
</tbody></table>
</div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">All of us Santas know how very much fun it
is to be together! </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We all like sharing our thoughts, photos, overflow
gigs, new finds and information with the entire Santa community, so this
page will serve as your Industry Social Santa “FRIEND” page. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Santa Bill Baltimore,
where most of your “friends” and connections will be other Santas, Mrs.
Clauses and Santa industry supporters. </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: red;"><u><b>Your clients do NOT need/want to know/learn</b></u></span> about the smoke and mirrors that make you magic! Such as; You are attending a
local Santa Claus meeting or national conference, or that you just ordered
a new suit, or today you are going to get your beard bleached, how you groom your beard or moustache, that you had a
funny request from a child, you are designing a new chair, you saw a cool
sleigh, you found an awesome resource for a new Santa accessory, you went to the reindeer park to learn about reindeer… </span></li>
</ul>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span><br />
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The Santa Claus community is thrilled with these tidbits, photos and ideas that you'll share! AND wants to hear and share info about BEing Santa Claus. BUT... </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">All
of this is WAY T.M.I. for your clients, but not for other Santas to
share. </span>So share away! </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If you are planning or hosting a Santa event… you aren’t going to invite your clients!
(which could easily happen if you hit a wrong button if you are not familiar
enough with the FB platform) Nope… just other Santas! </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your clients only care that you look great, not where you got your boots or bells.</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: red;"><i>In case</i>
children do somehow "happen by" your Santa (industry) "Friend" page</span>,
you’ll want NOT to automatically “FRIEND” them, (or anyone else for that matter, BEFORE you
check their page before you “accept” their invite. There are some strange, mysterious and odd product marketing "beings" out in the cyber universe!) </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Wouldn’t that be hard to
explain, why you have 653 other Santa “Friends”…to a child who was poking around for "the answer" to that burning childhood question about Santa, on FB? So please don’t blow your cover, or
ours by accidentally "friending" little ones!</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">It's a good rule to <span style="color: red;"><b>NEVER accept a friend invite</b></span> (unless you know them of course) until you've gone to their page to explore just who you are connecting with! (We never accept an invite from "beings" without a photo, but that's just our personal rule.) But we love making new friends on both our Santa pages (Fan & Friend) and we sincerely hope that the info we share is of benefit to the entire Santa community!<br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb6cPuy1l7o_awC9SIiZcRpyAjGzcFIb1VDqZ3uXKMkT3wyqodb-hxm1XlfLe9v871tZiDcTfw1yd404bvcnH2O2MK5JINHhckhFkD9xJnGi_Yw_uZmwWGw9f9lpjfoz3Bum5CpRAp07c6/s1600/Unknown.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb6cPuy1l7o_awC9SIiZcRpyAjGzcFIb1VDqZ3uXKMkT3wyqodb-hxm1XlfLe9v871tZiDcTfw1yd404bvcnH2O2MK5JINHhckhFkD9xJnGi_Yw_uZmwWGw9f9lpjfoz3Bum5CpRAp07c6/s1600/Unknown.JPG" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mystery "BEing" ?</td></tr>
</tbody></table>
</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">As with your "FAN" page, it's not always about quantity of friends, but the QUALITY of those you choose to associate with! Pick Santas committed to the Santa industry for your "friends" on your Santa Friend page, even if they are new... Let's help our new generation of Santas!</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This page is your industry insider page of Santa “friend” info. You’ll want to
still maintain a very high level of professionalism in your posts and select quality Santa
“friends.” </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If you feel someone you have selected to be a "friend" is acting inappropriately on FB, you can always block or "unfriend" them. OUCH! </span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If you are acting with ethics, you won't be unfriended. If you are "unfriended," you'll probably never know why and won't be able to "message" that person to find out "why?". Polish up your act and just move forward.</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">One may (and probably WILL!) raise
an eyebrow, when any Santa is connected to / "Friends" such as too many
children, teens, gun groups, political associations, numerous MLM companies, or busty pole dancers in
bikinis and 6 inch gold pumps! That just is not very Santa-like!</span><b><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7uPStIHLYxu1LuZHbZmHW0gd3XzhJx9BhlkDSSH9qbt67YRBYA7dq6REgVC17sKusvfZYnzW5ZQ4kTizwFKHJZvUDn9S3XWdBHlyZFmiZdQBIpRkTs_kZfEsiySqYSLL52PY585LXda9d/s1600/Sexy+Santa+Vixen.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7uPStIHLYxu1LuZHbZmHW0gd3XzhJx9BhlkDSSH9qbt67YRBYA7dq6REgVC17sKusvfZYnzW5ZQ4kTizwFKHJZvUDn9S3XWdBHlyZFmiZdQBIpRkTs_kZfEsiySqYSLL52PY585LXda9d/s1600/Sexy+Santa+Vixen.jpg" height="320" width="211" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Very Nice! But NOT an appropriate Santa "friend."</b></td></tr>
</tbody></table>
</span></b></li>
</ul>
<div style="text-align: center;">
<span style="color: red;"><b><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The “posts” you “share” AS
SANTA, should always reflect </span></b></span></div>
<div style="text-align: center;">
<span style="color: red;"><b><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">your high ethical level of Santa professionalism. </span></b></span></div>
<div style="text-align: center;">
<span style="color: red;"><b><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">You are in your Santa persona when you are on your "Santa Bill
Baltimore" (“Friend”) page.</span></b></span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: black;">Santa lives at the North Pole and is a citizen of the world. He doesn't vote. Santa does not get involved with politics- national or inter-industrial! Santa does not share or originate anything rude, demeaning or off-color, ... you get my point! PART 3 of this blog, coming soon will show you how you <u><b><i>can</i></b></u> express yourself and still maintain a PRISTINE Santa persona online.</span></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: black;">Your Santa "friend" page should be happy, positive, fun, supportive, creative and used for quality networking with other Santas.</span></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: black;">Need more quality Santa friends? Go to<a href="http://www.facebook.com/santaschool.denvercolorado" target="_blank"> www.facebook.com/santaschool.denvercolorado </a>and check out our friends. Select some to add to your network. They are all top rate, bonafide, quality folks. <u><b>Keep reading before you act...</b></u></span></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: black;"><span style="color: red;"><b>A word of caution</b></span>... sending "friend requests" to too many Santas and Santa supporters in one day or week is considered bad behavior and will get you locked out of FB for a period of time. </span></span></li>
<div style="text-align: right;">
</div>
<li class="MsoNormal" style="line-height: normal; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: black;"><span style="color: lime;"><b>Solution...</b></span> Pick and explore the pages of 5 new Santa industry potential friends a day. On their page is a button to send them a "MESSAGE" before you send them a "friend request." Do it the old fashioned way that you excel at- make a new friend, share a bit of your story- you are new or just getting started, etc and see if they respond in a few days. THEN "friend request" them if they haven't already asked to "friend" you! Cyber etiquette!</span></span></li>
</ul>
<br />
<div style="text-align: center;">
<span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span><span style="background-color: yellow;"><span style="color: purple;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Most of all. ALWAYS respect your own Santa Claus reputation, </span></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="background-color: yellow;"><span style="color: purple;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">as if you were in public, in your full dress reds Santa outfit, </span></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="background-color: yellow;"><span style="color: purple;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">because YOU ARE, </span></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="background-color: yellow;"><span style="color: purple;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">when you are connecting AS SANTA, online with real people</span> </b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="background-color: yellow;"><span style="color: purple;"><b>and other Santas in the Santa community worldwide.</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
</div>
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</div>
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</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<h3>
<span style="color: red;"><b><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Stay tuned for PART 3... we'll discuss humans and elves! </span></b></span></h3>
<h3>
<span style="color: red;"><b><span style="color: red; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-bidi-font-style: italic; mso-fareast-font-family: "Times New Roman";"> </span></h3>
</div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></i></div>
<div class="MsoNormal" style="line-height: normal; text-align: center;">
<span style="color: blue;"><i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Please feel free to leave us your comments, ideas and tips </span></i></span></div>
<div class="MsoNormal" style="line-height: normal; text-align: center;">
<span style="color: blue;"><i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">for using Social Media tools as Santa Claus! </span></i></span></div>
<div class="MsoNormal" style="line-height: normal; text-align: center;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: blue;">We'd love to hear from YOU!</span></span></i></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">See you at the Santa School
Conference this fall!</span></i></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">31<sup>st</sup> Professional Santa
Claus School Denver, CO</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">August 30 – September 3, 2013</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;">
<a href="http://www.amerevents.com/santa-claus-school"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">www.AmerEvents.com/santa-claus-school</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-27756719017308439382013-04-12T14:13:00.000-06:002013-04-12T14:13:14.380-06:00Part 1 (of 3) Santa Beards - Secrets to Fast Growth & Healthy Beard - for better BLEACHING<!--[if !mso]>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">PART 1 (of 3) Santa Claus - Secrets for Faster
Beard Growth </span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco <a href="http://www.amerevents.com/santa-claus-school/" target="_blank">Professional Santa Claus School Conference</a></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">on Thursday, May 12, 2011 at 9:21pm</span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span><b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";"></span></b><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Continuing
Educations and Information</span></div>
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<span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">for
serious New and Veteran Professional Santas</span></div>
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<span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">based
upon level 1 core curriculum from</span><span style="color: red;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> </span></span></div>
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<span style="color: red;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Professional
Santa Claus School (PSCS) of Denver Colorado.</span></span><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Founded
in 1983</span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">to
support great men with great hearts (Real Santas!) </span></div>
<div align="center" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">in maintaining the greatest of holiday
traditions.</span></div>
<br />
<br />
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">SECRETS to THIS BEFORE and AFTER
BEARD SUCCESS STORY…</span></b></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Below... Santa Billy Q... Pro Santa School Graduate 2009... </span></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSih6iUCTVkbV0f87KJnOVoPmGwBGXRbeVoR_ECSvgltc0gpvNB0JcbDbAOKXi-ZloTtSExc0umr8TuDRGsyfnJdHpFxfaU6JlA_5uUXeWs8MbJ8QgOkOcbAUV2WFYg8YwM_UqYHxr7oHT/s1600/Billy+AFTER+Nutriol+HNS+ReNu+-+April+2011.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSih6iUCTVkbV0f87KJnOVoPmGwBGXRbeVoR_ECSvgltc0gpvNB0JcbDbAOKXi-ZloTtSExc0umr8TuDRGsyfnJdHpFxfaU6JlA_5uUXeWs8MbJ8QgOkOcbAUV2WFYg8YwM_UqYHxr7oHT/s1600/Billy+AFTER+Nutriol+HNS+ReNu+-+April+2011.jpg" height="200" width="132" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;"><b>AFTER product use (4 months!) WOW!</b></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3B7pYFPpiQg_3qok_q9cedw88Jv8l2k-GJ3jACSyamgjgg6xbYQntnxA-Q8E50nzJpSGGSUu5iIdxO_yBQ8gdscmPHpZAn7gxz8TZbE3xNrUbuFuqJ0Gv6lanUcXtVXDtjjq5OE0nHR4s/s1600/Billy+Before+Hair+care+products+Dec+2010.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3B7pYFPpiQg_3qok_q9cedw88Jv8l2k-GJ3jACSyamgjgg6xbYQntnxA-Q8E50nzJpSGGSUu5iIdxO_yBQ8gdscmPHpZAn7gxz8TZbE3xNrUbuFuqJ0Gv6lanUcXtVXDtjjq5OE0nHR4s/s1600/Billy+Before+Hair+care+products+Dec+2010.png" height="200" width="185" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;"><b>BEFORE using products</b></span></td></tr>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b></div>
<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Over the past few weeks there have
been many, many discussions, postings, phone calls and serious questions about
Santa Claus beards, as Santa Claus thinks about preparing his beard for the upcoming
holiday season. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">One of the greatest blessings of my
career in working with and training Professional Santas over the past 29 years,
has been that I get talk to the most wonderful Santas every single day! Beards
have been a source of major concern and discussion. There is so much to say
that this will be a three part article. Be sure to check back for the
additional information on bleachings, avoiding the yellow, proper use of purple
bluing, better shampoos, food stainings, stopping breakage, growing your beard
faster and fuller and maintaining the best Santa Claus beard ever!</span></div>
<br />
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></b></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Understanding your hair is the first
key…THE BASIC SCIENCE OF YOUR HAIR:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Blondes have the most hairs on their
heads, then black/brown hair colors. Redheads have the least number of hair on
their head. Blondes usually have finer/ thinner hair strands. Brown/black hair
is usually the thickest hair strands, containing a medula. Thick hair is harder
to bleach and tends to be more brittle and break more often.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">A single strand of hair has 3
layers: The <b>medula</b> is the inner core of thick hair, covered by the <b>cortex
</b>which hold the color, creates the texture and gives the hair strength. The
outer layer, the <b>cuticle</b>, is thin and colorless, but provides protection
for the hair. <b>Bleaching your Santa beard</b> can seriously compromise the
structure of your hair.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Hair grows from the <b>follicle</b>,
using the <b>blood circulation</b> to <b>supply nutrients</b> to the base of
the follicle (dermal Papilla). Poor nutrition or digestion, lack of hydration
and/or poor circulation can quickly lead to poor follicle performance, loss of
hair, slow growth and production of weak hair that breaks easily.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Every healthy head has between
100,000 and 150,000 hairs on it. Each hair follicle “cycle” lasts 2-7 years.
When the hair follicle goes into the ”resting phase,” your hair strand will
fall out, giving the follicle time to rest. This is natural and healthy. Most
people lose 50-100 hairs a day. 10% of our hair follicles are in the resting
period while 90% remain actively growing hair. After the rest period, a new
hair strand is generated. Average hair grows at the rate of approximately 1/2
inch per month.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Diet and a specific balance of
absorbable vitamins</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> provide our system with the
nutrients the hair follicles need to grow healthy, strong hair at the average
or faster rate. Protein, (3 servings a day, portion size should be equal to the
palm of your hand), iron, Vitamins C and E, silica (found in; skin from potatoes
and cucumbers, peppers (red and green), bean sprouts, brown rice, onions,
cabbage, oats, asparagus, lettuce, strawberry, cauliflower), Omega Fatty Acids
(fish, flax…), iodine (as found in kelp), calcium from dairy, minerals like
copper and zinc, as well as drinking lots of pure, room temperature water are
the critical ingested nutrients for hair growth.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Caffeine in coffee, teas, sodas will
quickly dehydrate your system.</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
Divide your body weight by two. This is the number of ounces of pure water that
a healthy, normal body needs daily. If you work out, you need to add 16- 24
more ounces! <b>Check with your doctor before making any serious changes to
your current diet.</b></span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Krill Oil</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> with Omega 3-6-9 Mega Marine is the best fatty acid you can
take. I gave up giving my horses expensive hoof feed supplements ($80 per
month) and switched over to Omega 3-6-9, for people. ($35 per month.) I get
healthier horses with great shiny coats, long manes and tails and hoof growth
that amazes my farrier. Omega Fatty Acids have multiple health benefits beyond
great hair.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Cheap vitamins have a molecular
structure that is too large to be absorbable into your system or usable by your
cells. You will want to use a more effective and efficient nano supplement.
About 2 years ago, I started taking a special patented vitamin complex that is
100% absorbable, and designed solely for follicle nutrition. Within 3 months,
after taking 2 pills daily, my hair was growing almost 1 inch a month! My
eyelashes were longer and nails were stronger. I was constantly clipping my
toenails. (TMI, I know, sorry! But that’s how I KNOW the supplement really
works!) My cost: less than $ 15 a month. It worked so well that many of my
Santas are now using the supplement with great success. Here is a pic of me before I cropped the hair to donate to a cancer patient....</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgydEkBgfaQnHQdQ6OiUBT-AxNhDAtr3iQt2HostwLS7lZR9ZMVmxGpEkduuMTk1vu3vXXde-V-55G_xezyZpP4LtjDBa_tHtvVLTS8STIBXhrBeWD8-Fftua41wIJ-AspU35xtHQER9H4L/s1600/Before+cropped.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2VE7rEmVicKm4HlE-0Qh9Gdhmr1x0utoJOAzXBJlmvFuLyAz9pXGG9rYQAitC1W-Wh6Pw55HIMrxZr1kgSFw6-fWCMWjZG9AWQsUZjCzo-fpH8DhHndgEXoGq6eFW8D77bNcciG4rR3gs/s1600/Before+n+After+Mike+SC.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2VE7rEmVicKm4HlE-0Qh9Gdhmr1x0utoJOAzXBJlmvFuLyAz9pXGG9rYQAitC1W-Wh6Pw55HIMrxZr1kgSFw6-fWCMWjZG9AWQsUZjCzo-fpH8DhHndgEXoGq6eFW8D77bNcciG4rR3gs/s1600/Before+n+After+Mike+SC.jpg" height="328" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: blue;"><b>Susen's Hair August 2012... Cut and Donated for a Santa cancer patient.</b></span></td></tr>
</tbody></table>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> The best meats and vegetables are
organic, as they do not include the chemicals, they are not irradiated for
years of shelf life, and are not <b>GMO’s (genetically modified organism</b>).
<b>Organic fruits and vegetables are labeled with stickers that start with “9″.
</b>They may cost a bit more but they still have ALL their nutrients in them.
Why pay for food with no nurtrients? You’ll just be paying medical bills with
few pennies you saved! </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If you are attending this year’s
<a href="http://www.amerevents.com/santa-claus-school/" target="_blank">Professional Santa Claus School</a>, you will automatically receive information on
beard growth, health and maintenance products. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">OR Contact our <b>Santa Claus
School</b> offices (303) 665-8280, for more info on the wholesale, exclusive
supplements we make available to Professional Santas at wholesale.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Stayed tuned</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> as we cover how to <b>wake up dormant follicles</b> to
start growing again, <b>preparing your Santa beard for bleaching,</b> secrets
of <b>successful beard bleaching</b>, and <b>year round maintenance for the
best Santa beard ever</b>!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="color: red;"><b>WATCH FOR PARTS 2 and 3 COMING TO THIS BLOG SITE SOON! </b></span></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">See you at the Santa School
Conference this fall!</span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">31<sup>st</sup> <a href="http://www.amerevents.com/santa-claus-school/" target="_blank">Professional Santa Claus School Denver, CO</a></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">August 30 – September 3, 2013</span></div>
<br />
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com3tag:blogger.com,1999:blog-6462714104904820354.post-29268819101809707912013-04-11T07:40:00.000-06:002013-04-19T17:24:00.579-06:00PART 1 - Your Professional Santa Claus Persona - Using Social Media <div style="text-align: center;">
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<div style="text-align: center;">
<span style="color: blue;">for serious New and Veteran Professional Santas </span></div>
<div style="text-align: center;">
<span style="color: blue;">based upon level 1 core curriculum from </span></div>
<div style="text-align: center;">
<span style="color: blue;">Professional Santa Claus School (PSCS) of Denver Colorado. </span></div>
<div style="text-align: center;">
<span style="color: blue;">Founded in 1983 </span></div>
<div style="text-align: center;">
<span style="color: blue;">to support great men with great hearts (Real Santas!) in maintaining a great tradition.</span></div>
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<span style="font-size: 14.0pt;">Pro Santas using Social Media…PART 1</span></h2>
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<span style="font-size: small;">Texting and IM’s
have replaced picking up the phone to hear the actual voices of people we care about or
want to create a business relationship with… Tweeting, joining “twibes,”
LINKingIn, accepting requests to connect with people across the country who we
may or may not know, becoming a “LION,” attending webinars in our sweats, "checking
in" on FourSquare when we go for coffee or donuts, receiving Constant Contacts-
once in a while (?) and Facebooking from behind our laptops… in solitude, to be “SOCIAL?” </span></div>
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<span style="font-size: small;">Yup! <span style="font-size: small;">M</span>ost of the time it baffles me too, but
we are all swept away by the wave of technology…</span></div>
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<span style="font-size: small;">The reality is... Join in or be left behind! </span></div>
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<span style="font-size: small;">Makes <span style="font-size: small;">one</span> long for
summer nights on the neighborhood block<span style="font-size: small;">, chasing fireflies</span>, porch swings and church picnics…
something th<span style="font-size: small;">is younger generation w</span>ill never un<span style="font-size: small;">der</span>stand, j<span style="font-size: small;">us</span>t as we don’t always understand their
technology <span style="font-size: small;">clearly or the new forms of communicating without ever being face to face.</span></span></div>
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</div>
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<span style="font-size: small;">But here we are… “online”…</span></div>
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<span style="font-size: small;">One of the most
popular outlets for the Santa community has become FACEBOOK. Lots of fun to
share information, jokes, photos, announcements, group events, and even a need
for prayers for ourselves or our loved ones and pets.</span></div>
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<span style="font-size: small;">So how many Facebook
pages do you have?... (I know, it’s hard enough keeping up with just one!) But…
If you are a Santa, you should have 3… Yes! 3! (I had to dodge a few cabbages
there… whew!) Why 3? Well,…</span><br />
<br />
<h3>
<span style="font-size: large;"><span style="color: red;"><b>YOUR "FAN" / SANTA BUSINESS Facebook Page...</b></span></span></h3>
</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqQwArpLR3OngYxmgk_HAk4XZUao3Flopb4bZJu0AGtasKyFlOq-0sGGFnImZH0QkyQMXwn1XcU6yEQD2faXmBaWneOqlKBCEucCynPUYC7ukf9GhZcoQIqZJc8B5-5olAPX-VSAH78czj/s1600/285122_470682406309465_1353936408_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div>
<ul style="text-align: justify;">
<li><span style="font-size: small;"><span style="font-size: small;">IF </span>you are a <b><i><u>PROfessional</u></i></b> Santa Claus, (or plan to <span style="font-size: small;">BEcome one soon,)</span> you
have / will have a “<span style="font-size: small;">b</span>usiness” so your business should have what used to be called a FAN
PAGE… dedi<span style="font-size: small;">cated to your S<span style="font-size: small;">anta Claus business.</span></span></span><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"> </span></span></span></li>
<li><span style="font-size: small;"><span style="font-size: small;"><span style="font-size: small;"> </span></span></span><span style="font-size: small;"><span style="font-size: small;"> </span></span> “Santa <span style="font-size: small;">Ken</span> Visits” (or whatever you pick to be your name) This page is about your Santa
business and for your Santa clients. </li>
<li>With a FAN (business) PAGE, you can’t go out and get “friends”
nor can you comment on anyone else’s pages when in the FAN PAGE mode. Think of your "fan"/business page as a mini, ever evolving website on FB for your clients.</li>
<li>You'll want to keep your post interesting and pure to attract attention of potential clients looking for a Santa.</li>
<li>Build your following ('fans" / potential clients). Start with friends and family and their friends and family and your recent
clients). They have to <span style="color: blue;"><b>“LIKE”</b></span> your page to stay abreast of what you are offering via
your Santa business. Keep it active throughout the year... Santa and Mrs. Claus are on vacation in Hawaii, (or wherever) and post your SANTA vacation pics... Rudolph's nephew Randolph and his wife Sparkle just had an addition to their reindeer family... post the pic. </li>
</ul>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqQwArpLR3OngYxmgk_HAk4XZUao3Flopb4bZJu0AGtasKyFlOq-0sGGFnImZH0QkyQMXwn1XcU6yEQD2faXmBaWneOqlKBCEucCynPUYC7ukf9GhZcoQIqZJc8B5-5olAPX-VSAH78czj/s1600/285122_470682406309465_1353936408_n.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqQwArpLR3OngYxmgk_HAk4XZUao3Flopb4bZJu0AGtasKyFlOq-0sGGFnImZH0QkyQMXwn1XcU6yEQD2faXmBaWneOqlKBCEucCynPUYC7ukf9GhZcoQIqZJc8B5-5olAPX-VSAH78czj/s1600/285122_470682406309465_1353936408_n.jpg" height="200" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"> Rudolph's Great Nephew. Bounder!</td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<br />
<ul style="text-align: justify;">
<li>This is NOT the place for having other Santas
involved or as "fans" as YOU are the REAL, and ONLY Santa, right? Dodge wouldn't necessarily want to have Chevy and Ford as "friends" on their website would they? What if a vehicle buyer sees a great pic of another brand vehicle and clicks on it... Dodge may lose a sale. Mrs. Fields doesn't promote Keebler cookies! Tide doesn't promote Cheer! <i>It's nothing personal, honestly! Just good business.</i> </li>
<li>BUT... You may want to connect with some other great Santas in your service area and agree to post their photos and bios as "back-up" Santas to whom you refer your business, if you are overbooked on certain dates. Perhaps they can reciprocate the favor.</li>
<li>Viewers DO look at who you are associated with. So go out on FB and "LIKE" some <u><i><b>quality</b></i></u> pages... Nourish the Children, Special Olympics, March of Dimes, reputable businesses in your service area, The Navy/Army/Marines, and such.</li>
<li>Your "Fan/Business" page should be “child-friendly,”
speaking not only to your adult booking clients, but IF their children, should they wander by or happen to see your page... you'll want to always remain in Santa character, as well as demonstrate what a great Santa Claus you really are! Include things on your page that show you are active and interesting for the little ones!</li>
<li>AND You can post photos of you/ SANTA, at your events, outline your services, show pics of your Mrs. Claus or Elf helpers, post info
about what’s going on at the North Pole, etc. </li>
<li>Perhaps post your schedule for the
season, available dates, promote upcoming public events where you’ll appear,
have testimonials from clients for other or new clients to read, and chat about charities you support as Santa Claus. </li>
<li>Keep it clean, family-oriented, professional and fun. </li>
<li>This is a "business"
Facebook PAGE about your business. And YES, it is FREE! </li>
<li>You can buy FB ads, but
they go out to the entire universe so it is very hard to target market your demographics or coverage area. </li>
<li>Best to promote your Santa business FB page by word of
mouth or via your website and business cards/flyers. </li>
<li>It is NOT about how many "Fans" you have... It is the caliber of the fans you have that make you great and get you referrals. Build your Santa business on solid principles and quality service. Fast is not always best! If you have 1300 fans, but no one is making reservations, why not focus on 50 solid clients who simply love and follow your page loyally? </li>
<li>Be certain your branding is consistent across ALL of your marketing tools. Think long and hard about this, work with various options and get input and feedback from trusted sources before you go to press or print. </li>
<li>Here is the Facebook "Help" on How to...</li>
</ul>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgG6kkVpWHfdOQWY0woaK2GFQ0n1K38N6jwiaIkV-D7St6h7o5m2LA9be2XLySwONCJFnEJ-Cduy4WkT5a5Nmwx46VFKfv0CxPB6aCzKxP1ZbUMl1waRDhGjEE9_vZrTxgcf53WwlihN_x/s1600/FB+Create+a+page+info.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgG6kkVpWHfdOQWY0woaK2GFQ0n1K38N6jwiaIkV-D7St6h7o5m2LA9be2XLySwONCJFnEJ-Cduy4WkT5a5Nmwx46VFKfv0CxPB6aCzKxP1ZbUMl1waRDhGjEE9_vZrTxgcf53WwlihN_x/s1600/FB+Create+a+page+info.JPG" height="316" width="320" /></a><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;">Using these same suggestions for an ethical presentation with your Linked In, Twitter and other accounts would be considered prudent and professional.</span><br />
<h2 style="text-align: center;">
<span style="font-size: large;"> <span style="color: red;"><b> </b></span><span style="background-color: yellow;"><span style="color: red;"><b>WATCH for PART 2 (of 3 Parts) on this topic... </b></span></span></span></h2>
<h2 style="text-align: center;">
<span style="background-color: yellow;">
</span><span style="font-size: large;"><span style="color: red;"><b><span style="background-color: yellow;">Your Santa Facebook "Friend" Page... coming soon!</span> </b></span></span><span style="font-size: small;"><span style="font-size: large;"><span style="color: red;"><b> </b></span></span></span></h2>
</div>
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<span style="font-size: large;"><span style="color: blue;"><b></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: small;"><span style="font-size: large;"><span style="color: blue;"><b>Leave us your comments, ideas<b><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 18.0pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">, suggestions and tips </span></b></b></span></span></span><br />
<span style="font-size: small;"><span style="font-size: large;"><span style="color: blue;"><b>on how YOU use social media outlets as Santa Claus...</b></span></span></span></div>
<i><br /></i>
<i>See you at the Santa School Conference this fall!</i><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;">Susen Mesco</span><br />
<span style="font-size: small;">Master Santa Claus
Trainer since 1983!</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;">31<sup>st</sup> Professional
Santa Claus School Denver, CO</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;">August 30 –
September 3, 2013</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: justify;">
<span style="font-size: small;"><a href="http://www.amerevents.com/santa-claus-school">www.AmerEvents.com/santa-claus-school</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com2Colorado, USA39.67337039176558 -104.985351562536.494839391765581 -110.1489255625 42.85190139176558 -99.8217775625tag:blogger.com,1999:blog-6462714104904820354.post-71902045229586132412013-04-06T11:54:00.000-06:002013-04-09T20:39:58.623-06:00Ancient Custom of the Holly Leaf... Added to Santa's Hat for PSCS GraduatesPro Santas (PSCS' and American Events') using the Holly Leaf on their hats since 1984!<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUJEgEJ1r5X1mpmmV_O-u9bRswtBWnY4nYLdnnXpxgwZa9-fCgm5ARNE3vMumF1XeO6CrdVTsuviRVpE2_2KvQ3nLt3NVb49la0mhWQJ4GsgeK5SqzXU9bbSwdwC440b_ROSD7JCJt1d-X/s1600/AEP+Santa+Left+Med.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUJEgEJ1r5X1mpmmV_O-u9bRswtBWnY4nYLdnnXpxgwZa9-fCgm5ARNE3vMumF1XeO6CrdVTsuviRVpE2_2KvQ3nLt3NVb49la0mhWQJ4GsgeK5SqzXU9bbSwdwC440b_ROSD7JCJt1d-X/s200/AEP+Santa+Left+Med.jpg" height="183" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwl4i3av-hzs343ILSsrl9E5zbLdr-S9Lh2ebYrPeCyKNMOq4KBdnu9oQnq5jdQ5PU-Y3eWWCVgaJt8gaDE2lQT7Si1h89_g6t-fk14cDHfTYn3k6XwcwXD1JL8GguXkr3AMcUZOw1C1Q-/s1600/holly+sprig.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwl4i3av-hzs343ILSsrl9E5zbLdr-S9Lh2ebYrPeCyKNMOq4KBdnu9oQnq5jdQ5PU-Y3eWWCVgaJt8gaDE2lQT7Si1h89_g6t-fk14cDHfTYn3k6XwcwXD1JL8GguXkr3AMcUZOw1C1Q-/s200/holly+sprig.jpg" height="172" width="200" /></a></div>
<br />
<br />
<br />
Holly was known & revered by the early British Druids and Roman pagans, The Druids thought it was a special favorite of the sun because it was ever green.<br />
<br />
The Romans used it as a charm to ward off lightning and evil spells and believed its blossoms could repel poison. They sent sprigs of holly to their friends during Saturnalia.<br />
<br />
The early Christian Church forbade the use of holly, particularly during Saturnalia, but the Romans largely ignored the ban. So did the British, amongst whom arose the custom of hanging sprigs of holly about the home as hiding places for elves and faeries.<br />
<br />
In Germany a soberer legend evolved about holly, which was called Christdom or Christ's crown of thorns.<br />
<br />
The berries were believed to have been white until they were stained by Christ's blood.<br />
<br />
Thus back in 1984, American Events & PSCS added holly leaf adornments to the hats of all our Santas and Santa graduates to not only give Santa more character and a touch of color, but to show our stand on the Reason for the Season.<br />
<br />
The tradition of Santa's adding holly to their outfits has become ever popular today. Hopefully, now all the Santa's who have added the holly sprigs to their hats can trace the tradition of this ancient and popular holiday custom.<br />
<br />
Susen Mesco<br />
Master Santa Claus Trainer<br />
<a href="http://www.amerevents.com/santa-claus-school/" target="_blank">31st Annual Professional Santa Claus School Conference Denver </a><br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-92039974179253454912013-04-03T15:23:00.001-06:002013-04-09T20:42:10.162-06:00New Blog site... Thank you for your patience!Santas,<br />
<br />
Thank you for following these useful, free training and educational blogs over the years.<br />
<br />
As we have just revamped and moved our website, our blog was lost in the transfer.<br />
<br />
I have been able to revive some of the most popular posts and will rewrite the other most requested blogs over the next couple months.<br />
<br />
I'm always glad to take your calls, listen to your needs, concerns and questions to get the information out to all the great Santas following along, whether new Santas or long time veteran Santas.<br />
<br />
Stay tuned and click below to subscribe!<br />
<br />
Looking forward to sharing over 30 years of experience knowing, booking, training and supporting great Santas like YOU!<br />
<br />
Happy Spring!<br />
Susen Mesco<br />
Master Santa Claus Trainer since 1983!<br />
<a href="http://www.amerevents.com/santa-claus-school/" target="_blank">31st Annual Professional Santa Claus School Conference Denver, CO USA</a>Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-61145547024434793262013-04-03T15:16:00.001-06:002013-07-24T19:08:46.639-06:00Parenting - Are Natural Bearded Santas better than Embellished (Fake-Bearded) Santas?<h2>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Parenting - Santa’s
Beard- Natural? Or Embellished?</span></b></h2>
<h2>
<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Which is better? </span></b></h2>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Professional Santa Claus
School Conference<a href="https://www.blogger.com/null">, </a>Denver, CO </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">President, American Events & Promotions</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Home of the Original "Sant-A-Gram"</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-visits-events/" target="_blank">Reserve a Professional Santa for YOUR Holiday event! </a></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK2o40M5M95MKmWWFKdqWIj1cmoZ_3ZMQM42OJyUfy-eqFdQCD0_OizVdgcFceBU0xvoBbw5W_GFQ5XxzY4mmHjPCZX0x92hnBR6f1sjZTLCVL0SUVGf7Uob9yxI_2Paq6uxra6T4YcLh2/s1600/DSC_2959.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK2o40M5M95MKmWWFKdqWIj1cmoZ_3ZMQM42OJyUfy-eqFdQCD0_OizVdgcFceBU0xvoBbw5W_GFQ5XxzY4mmHjPCZX0x92hnBR6f1sjZTLCVL0SUVGf7Uob9yxI_2Paq6uxra6T4YcLh2/s200/DSC_2959.jpg" height="200" width="132" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU5roOtNxlF8rg3qaUc42UF9jB0LBnmDRGStinl9Kwwwp6dQLBU-6b63YGgCyurB_d7oPhgEPw5kFiEAoad08wMe73SNIQe4bBRDC5HMLpQM2l4Z_MGgQwFCK7t9KCVUimcTaG08ag8W6D/s1600/CF2004-1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU5roOtNxlF8rg3qaUc42UF9jB0LBnmDRGStinl9Kwwwp6dQLBU-6b63YGgCyurB_d7oPhgEPw5kFiEAoad08wMe73SNIQe4bBRDC5HMLpQM2l4Z_MGgQwFCK7t9KCVUimcTaG08ag8W6D/s200/CF2004-1.jpg" height="200" width="133" /></a></div>
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<span style="color: red;"><span style="font-size: large;"><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Are “natural” bearded Santas better
than “embellished” Santas?</span></b></span></span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The 1st Santa on the left is a Natural Bearded Santa... wonderful voice, great blue eyes and marvelous Santa Claus!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The 2nd Santa, on the right, is a slim, athletic, bald and believe-it-or-not- Jewish, school teacher, who is also an amazingly enthusiastic Santa! </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Both Santas are highly requested and have hundreds of happy clients! Our clients love working with them and request them year after year!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">I also have several Santas with active careers in MILITARY / POLICE. They are superb Santas but unable to "sport" whiskers due to their careers. </span><br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The designer beards do NOT effect the way the children love or perceive them! Children see and feel the MAGIC, not the details like adults and teens do!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">American Events works with hundreds of natural bearded Santas with flourishing careers (15 years or so) </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">and numerous </span>natural bearded Santas that I have had to sever ties with, due to their apathy and lack of passion for continuing learning and growing their careers.They thought because they <b><i>looked</i></b> like Santa, that was "enough." It wasn't! Santa is so much more interactive to the lives he touches than just looking authentic!</span></div>
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">SO... Who makes "the best Santa"?</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The most recognizable outward symbol
of Santa Claus is his beard. </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">BUT Santa Claus starts IN THE HEART! Santa Claus is all
about caring and love and tradition… </span><br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Santa cannot forget why we are here, what our job is, and the real meaning of the
season!</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Sharing! Spreading love!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Most “natural” bearded Santas
are very proud of their snowy white beards. (There are even associations geared
ONLY for gentlemen who have white whiskers who enjoy dressing as Santa Claus
during the Christmas season. ) </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">And YES! A picture perfect Santa Claus is a
marvelous sight! But we must look deeper to see if Santa exists INSIDE, too!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Over the years,many, many men <b><i>without</i></b>
bushy white whiskers have attended Professional Santa Claus School. For many
reasons they don’t have natural beards: military, job safety, wife doesn’t like
the whiskers, can’t grow a full beard or they just do not want a beard. Yet their
hearts and desires, are exactly the same as fellows with natural beards. When
they don the uncomfortable strap on or spirit gum beards, they are constantly
(often painfully) reminded they are no longer Joe or Bob or Keith. They are
portraying Santa Claus! An entirely different being.</span></div>
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<br /></div>
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Although having a quality natural
beard is much more comfortable, it can be so comfortable that it allows Santa to
easily slip back into your personality, rather than remaining as Santa Claus. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The fellows who venture into the chair with the embellished beards are
painfully (and constantly) reminded they are NOT themselves every time they move or talk.</span></div>
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<br /></div>
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<span style="color: red;"><u><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">ALL Santas, embellished and natural, deserve respect and honor
for the love they share and the magic they bring to the children of the world. </span></b></u></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><u><span style="color: #38761d;"><b>THE ANSWER:</b></span></u> No one type of Santa Claus (natural
or embellished) is more desirable than another in the eyes of the child who
reveres and dreams of the time he/she will spend chatting with our last
mythical hero. It is the love, care and joy that beams from Santa Claus that
makes him so charismatic, not the costume or the kind of beard.</span></div>
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<br /><div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: large; mso-fareast-font-family: "Times New Roman";"><u><span style="color: blue;"><b>IT IS NOT THE BEARD THAT MAKES THE SANTA! </b></span></u></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: large; mso-fareast-font-family: "Times New Roman";"><u><span style="color: blue;"><b>Look into the heart... that is where Santa Claus is truly found! </b></span></u></span></div>
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<b><span style="font-size: large;"><span style="color: red;">Parents! </span></span></b><br />
<b><span style="font-size: large;"><span style="color: red;">Pick your preferred Santa Claus by his motivation and humanity, </span></span></b><br />
<b><span style="font-size: large;"><span style="color: red;">NOT by his beard or outward appearance!</span></span></b></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">American Events <a href="http://www.amerevents.com/santa-visits-events/" target="_blank">Sant-A-Grams </a></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/reserve-your-santa-online/" target="_blank">Reserve YOUR Santa Online Today! </a></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">303-665-8280</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-87993040443726434132013-04-03T14:35:00.001-06:002013-07-24T18:03:52.864-06:00Parenting: Picking a Perfect Santa Claus, advice for parents from Professional Santa Claus School, Susen Mesco article<!--[if !mso]>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 24.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;">Picking YOUR "Perfect" Santa Claus </span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus
Trainer,</span></div>
<a href="http://www.amerevents.com/santa-visits-events/" target="_blank">Sant-A-Grams</a> Since 1983! <br /><div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikXxLR2C1MQZqLi01Z30TUi-rxQCtyIbk_36tQYvMmEXk8Wms0s8ysVSpODr7xU0YucjsF8_XfnYcnObDdu7Bc7XspCFW29VZ4F410SKN_Pkrb-3HUq1QOlZrPQ1-U66ofMcXP11VZL9Yz/s1600/2012+AEP+Brfst+Anthm+CO+14.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikXxLR2C1MQZqLi01Z30TUi-rxQCtyIbk_36tQYvMmEXk8Wms0s8ysVSpODr7xU0YucjsF8_XfnYcnObDdu7Bc7XspCFW29VZ4F410SKN_Pkrb-3HUq1QOlZrPQ1-U66ofMcXP11VZL9Yz/s1600/2012+AEP+Brfst+Anthm+CO+14.JPG" height="214" width="320" /></a></div>
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<br /><span style="font-family: Georgia,"Times New Roman",serif; font-size: small;"><span style="color: black;">Picking the "perfect" Santa Claus for
your holiday gathering is not as easy as it sounds. ANY body can buy or rent a
Santa Claus suit. Anyone can place an ad claiming to be a "Santa."
Many party clowns buy a Santa suit and play" Santa during the holiday
season.<br />
<br />
YOU want and NEED the RIGHT Santa for your
event. <br />
<br />
START EARLY. The very best Santas usually book up prime dates at the end of the
previous holiday season. Friday, Saturday and Sunday afternoons, along with
Christmas eve are scarce after April prior to Christmas. Santa providers will
usually still have Santas available at the last minute, since they always "save" a few
Santas for just this reason on prime dates. People also cancel their events last minute, so there IS a Santa out there for you! <br />
<br />
Thoroughly interview your Santa provider or independent Santa, as to what they include as part of their "show" for your group. Find out their fees for any overtime. If you want Santa for 2 hours and
have 30 children, know that the visits/photos will take about 40 minutes. Now
you have 100 minutes where Santa should be performing and making this a
memorable event for your group. Let the clowns make the balloon animals. Many Santas just assume you want them to come in, maybe read a story, visit with the
children and hand out gifts. Professional Santas provide that, plus additional, quality,
holiday entertainment appropriate for your group- age and size, that really makes it
more fun! </span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Georgia,"Times New Roman",serif; font-size: small;"><span style="color: black;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPT2FlJmCvFR_6E-u2esu3cycgRNRaRZ3KzXXEQoVNkI_rSqEDrqH0jUdQ63GFpJOGpMB8ehlXKA9dJeS7keyFugPIlbDssMesDEOnOiQXLcb91z4elRxL6V6nE_P8SlRKde0kN08Nugma/s1600/AEP+SLH+pub+08+eml+pics.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPT2FlJmCvFR_6E-u2esu3cycgRNRaRZ3KzXXEQoVNkI_rSqEDrqH0jUdQ63GFpJOGpMB8ehlXKA9dJeS7keyFugPIlbDssMesDEOnOiQXLcb91z4elRxL6V6nE_P8SlRKde0kN08Nugma/s1600/AEP+SLH+pub+08+eml+pics.jpg" height="200" width="163" /></a></span></span></div>
<span style="font-family: Georgia,"Times New Roman",serif; font-size: small;"><span style="color: black;"> </span><span style="color: black;">The lowest priced Santa Claus is NOT
necessarily the BEST Santa! But overpriced Santas with no entertainment value can be just as bad! Remember, professional Santas maintain their
beards all year long (which is often costly at the salon) so they can work just 4-5
weeks each year! Insurances, background checks, quality costuming, Santa
educational seminars, conferences they attend to hone their skills, should all be considered when selecting the right Santa
for your event. In California, (hope you are sitting down,) some Santas are charging
$500-1000 for a visit! In rural areas, Santas charge
$75-$100 an hour.<br />
<br />
A holiday gratuity is appropriate for your Santa IF he has truly entertained you and your guests. Santa is
spending this holiday time away from his family and loved ones to be at your
event. 15-20% is an appropriate tip in most cases. Let your heart & budget decide what is appropriate for your Santa! <br />
<br />
Ask to see a recent photo of the Santa in the outfit he will be wearing. There
are numerous types of Santa outfits from the "Coca-Cola" to the
Father Christmas robes, to highly stylized suits. Be sure your vision of the
Santa Claus you want, walks through your door. Chat with your Santa about what
type of outfit you prefer. Most Professional level Santas have 2-4 styles of Santa outfits
available for you to choose from. American Events even has Coca Cola Santas, Father Christmas in white brocade, Long robed Santas and a fully sequined
Santa suit (Elvis Santa) for celebrity events, parades, TV and glitz adult
events!<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0vVrPlx8aPmmjTZeIZsBJiiVGNkHp-1whPwTNPl9InMkInNSi9uUhyphenhyphencDbsq6UvGWz_R4P0Z8EOiRiyMnY1lqXYjVVG-4HwFb29RoL6h_5afDbyu-Io7ODRVWgR6pFXiNaOdj6cxIaEJDF/s1600/AmerEvents+SantaParadeofLights++(3).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0vVrPlx8aPmmjTZeIZsBJiiVGNkHp-1whPwTNPl9InMkInNSi9uUhyphenhyphencDbsq6UvGWz_R4P0Z8EOiRiyMnY1lqXYjVVG-4HwFb29RoL6h_5afDbyu-Io7ODRVWgR6pFXiNaOdj6cxIaEJDF/s1600/AmerEvents+SantaParadeofLights++(3).jpg" height="200" width="136" /></a></div>
If you are having a large or longer event, you will want to ask the Santa
provider what options you have for entertainment for your group. For instance,
American Events has a program called SantaFest that can be customized with
elves, holiday theme party games, souvenir photos, refreshments and treats,
holiday crafts, Mrs, Claus, Frosty, Rudolph, Teddy, Angels and even Petey
Penguin costume characters. Live reindeer, hay wagon/sleigh rides, trackless
train rides, and much more available to occupy the children until Santa
arrives. When Santa does arrive, there can be a full Santa Claus show with
interactive fun for your group with the entire cast of holiday
characters. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrSU4uiWdv6oou__Pl5x-maHQJg_tCE2nrQ9zdzqD9W87bBxGRVszRpAQYI0L1YQ1-6PHgBId9m_BDhdXJirlmQGlQsdRhGTqUKa04iT92SDEK3K8DGpmYZB6smQtda17itaOVXpk2ZTDZ/s1600/JM+N+Mrs.+-+DOC.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrSU4uiWdv6oou__Pl5x-maHQJg_tCE2nrQ9zdzqD9W87bBxGRVszRpAQYI0L1YQ1-6PHgBId9m_BDhdXJirlmQGlQsdRhGTqUKa04iT92SDEK3K8DGpmYZB6smQtda17itaOVXpk2ZTDZ/s1600/JM+N+Mrs.+-+DOC.jpg" height="193" width="200" /></a></div>
<br />
Most Santas work alone, some work with their Mrs. Claus or special elf. This is
beneficial to help maintain control of groups with 12 or more children. The
pricing may be a tad higher with the trained character assistant, but your
experience will be much better when things are smooth and organized. An
assistant who works with Santa is most beneficial to help organize and manage activities with large groups (15 or more) and those
with many younger children. <br />Ask your potential Santa to provide his training background. What
certifications does he have? How long has it been since he has participated in
recent Santa education? How often does he update his material & costuming? Who trained him? What are the credentials of the
trainers? Quality training makes a huge difference in the caliber of the Santa
appearing at your event. <br />
<br />
Most reputable Santa providers have an ANNUAL, NATIONAL BACKGROUND check done
on EACH Santa they work with. This includes all 50 states and information back
to the Santa's birth. Many independent Santas have a local check, such as a CBI
(Colo. Bureau of Investigation). These local checks only go back 3 years in the
state and only include felony convictions in that local state. A less than desirable Santa
may have just moved here and he appears to have a perfectly clean record
according to the CBI. Large Santa providers do not accept any background flaws
in the Santas they work with. Again you may pay a bit more but you can be sure
you are getting a "clean" Santa, without worry or
incident. <br />
<br />
What insurance does the Santa have? If you are working with a Professional
Santa Claus firm, they carry a policy with $2-3 million limits that will cover
Santa at your event. Most independent Santas do not have this
insurance. How long has your Santa been doing your specific
type of event? You'll want a Santa that is highly competent, enthusiastic,
creative and fun but not so experienced that they are "stale" and
bored. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgg_bTRxi8jHNR4JEnKwmBvQiP_lN_LcOOu_HqlwUt43nfO9V7eh9b4_fcYSFDg7egjzVlO12qlwFSrFXITJGS0fYIAdUjxjzNkGYv0p5_XJO0gJRm6u5T2F-CUsXoV623nflJ31lUMhUl/s1600/CF2004-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgg_bTRxi8jHNR4JEnKwmBvQiP_lN_LcOOu_HqlwUt43nfO9V7eh9b4_fcYSFDg7egjzVlO12qlwFSrFXITJGS0fYIAdUjxjzNkGYv0p5_XJO0gJRm6u5T2F-CUsXoV623nflJ31lUMhUl/s1600/CF2004-1.jpg" height="200" width="163" /></a></div>
The big question... NATURAL BEARD or EMBELLISHED? With 28 years in the Santa
Claus industry, I assure you that it is not the beard or the $5000 outfit that
make a great Santa. Children are usually so magically overwhelmed with their
anticipation of Santa Claus that they rarely can tell the difference until they
are 6-8 years old. Many of the Santas with natural beards feel they do not have
to work at performing or try as hard because they just look like Santa Claus
and most people accept that as enough. It is NOT! These are childhood memories that
can never be recaptured. A slacker Santa Claus is unacceptable in any
situation! Many natural bearded Santas are very good. Most all of the fellows
using the "embellished" whiskers, work 3 times as hard to make the
experience a great one. So do not discount the value of an
"embellished" Santa Claus. Don't judge the Santa by his
whiskers! <br />
<br />
Spend time speaking with your Santa provider firm, so they know exactly
what you are looking for... If you want a Santa to lead sing alongs- be sure
Santa can sing. If you need a Santa who can ice skate- they have one! If you want Santa to read or tell a story, be sure his presentation and grammar are excellent. If you need a Santa well versed in working with adult corporate
groups, find out what that Santa does that is unique for adult groups. If you need a Santa Claus
for a media event, be sure he is quick witted or has the specific look you
want. For a day care / school, be sure the Santa is patient with the little ones. If
you have deaf children attending, be sure the Santa knows ASL.
etc. <br />
<br />
The major benefit of working with a large, quality Santa Claus provider is that
there is NO CHANCE you will be left without a Santa. Many independent Santas
schedule an event but may get sick or even worse- get a higher paying event and
leave you without a much anticipated Santa Claus. A provider with 10-80
Professional Santas on staff, ALWAYS HAS A BACK-UP SANTA ready in case of an emergency
and can hand pick the Santa Claus is most suited for your important
event. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwL7v98rlFIgnJu8ZnS2jqARRey177CaFSOy2j4kXOQtvmdvYjzXTp7-OsfOg0MnMa1OAsxabPzo8K_kuCFz22R-XlxUynktHrFNyLJP3cUcWX7fOEky49Uy0xeAHkHIi7bjKF1ozjgAnL/s1600/MkCaw+Larimer+Eml+-+Copy.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwL7v98rlFIgnJu8ZnS2jqARRey177CaFSOy2j4kXOQtvmdvYjzXTp7-OsfOg0MnMa1OAsxabPzo8K_kuCFz22R-XlxUynktHrFNyLJP3cUcWX7fOEky49Uy0xeAHkHIi7bjKF1ozjgAnL/s1600/MkCaw+Larimer+Eml+-+Copy.jpg" height="320" width="215" /></a></div>
</span></span></div>
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">Susen Mesco</span></span><br />
Founder & Director - <br />
<a href="http://www.amerevents.com/santa-claus-school/" target="_blank">Professional Santa Claus School Denver</a></div>
Co-Star - <a href="http://www.youtube.com/watch?v=N6A2qE_Vb7Q" target="_blank">Becoming Santa The Movie</a><br />
President, American Events & Promotions<br />
Creator of the Original <a href="http://www.amerevents.com/santa-visits-events/" target="_blank">"Sant-A-Gram" </a><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="font-size: large;"><span style="font-family: Arial,Helvetica,sans-serif;"><b>303-665-8280</b></span></span></span></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com1tag:blogger.com,1999:blog-6462714104904820354.post-15701925650819447632013-04-03T14:29:00.003-06:002013-08-07T22:02:12.073-06:00Parenting: How to have a great visit with Santa Claus<!--[if !mso]>
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<h2 class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 24.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;">Parenting: How to have a great visit with Santa Claus</span></b></h2>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">By </span><a href="http://www.zimbio.com/member/SantaClausSchool"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen
Mesco - Master Santa...</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Sharing the magical tradition of
Santa Claus with our children is a very special joy of parenthood. We have
great expectations that our child will have a wonderful and smooth visit with
Santa Claus, which does not always happen. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Over the past 31 years, I have
personally trained thousands of Professional Santas. We go to great lengths to
be sure our Santas are prepared, understand the development
of children as well as being patient and compassionate with any hesitant child.
There are over 40 tools that a quality PROFESSIONAL Santa Claus should have </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">and use, beyond patience and a soft friendly tone,</span> to manage these delicate
situations. It is 80% the Santa Claus' responsibility to help make it a
relaxing and positively memorable experience for you and your children!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-size: large;"><span style="color: #660000;"><br /></span></span></div>
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<span style="font-size: large;"><span style="color: #660000;"><b><u><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">There are many
effective, small things, you can do to be certain </span></u></b></span></span><br />
<span style="font-size: large;"><span style="color: #660000;"><b><u><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">YOUR child has a marvelous
visit with Santa Claus;</span></u></b></span></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9BwE3OzkzcYfyIG85dSj5JIDcbOcIO0I3LQE4ZCph-F2XNREqRUtgezft-GAtPKrfwtNC-WG9wK8ZfNw2vydT3JZxU9lvHynAZVcK047v6-ns8YiIpn5wY-rYq_TPt-Rxd4ADbclrBwhV/s1600/AmerEvents+Santa+2010+21-B.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9BwE3OzkzcYfyIG85dSj5JIDcbOcIO0I3LQE4ZCph-F2XNREqRUtgezft-GAtPKrfwtNC-WG9wK8ZfNw2vydT3JZxU9lvHynAZVcK047v6-ns8YiIpn5wY-rYq_TPt-Rxd4ADbclrBwhV/s1600/AmerEvents+Santa+2010+21-B.jpg" height="183" width="200" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1. Take your child to see Santa
Claus at "off-peak" hours (such as a weekday mornings) when there is
less stress of waiting in long lines.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2. Be sure your child nap time or
meal time does not coincide with your visit. If the child is hungry or cranky
this can intensify any reactions.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3. Make a few passes by the Santa
Claus area and wave to / warm up for the visit. "There is Santa Claus! He
is very nice! Mommy/Daddy likes Santa! He has a soft red suit, isn't it
pretty?" Watch your child's facial expressions to see when they give you
the signal they are comfortable with Santa from a distance.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">4. Make sure you are not rushed or
distracted. Children will sense any "Let's hurry and get this over
with" emotions.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">5. Talk about Santa Claus as you
wait to see him. "Santa is very kind... Santa loves toys... Santa lives at
the North Pole... Keep it light, fun and positive. (Refrain from the;
"Santa comes to check on you when you are sleeping... Santa knows if
you've been naughty/nice... These comments can be misinterpreted by children as
relatively creepy behavior and make them skeptical.)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">6. Be cheerful and whimsical. Laugh and
be sure YOU are having fun. This allows the child to feel safe and secure.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">7. If your child hesitates when you
arrive at Santa's chair, take a few steps back until the child's tension
ceases. Wave at Santa. This may be all there is to the first visit. Since,
children do not have the same concept of time as adults, you can walk away, do
a short unrelated activity and come back to see Santa again. And again as
needed to make it a positive experience. You'll find your child will get
a little closer each time you try. "That was fun! Wave good-bye, we'll
come back again sometime soon to talk to Santa..."</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Allow the child to get a bit closer
each time on their own terms. Follow your child's lead. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If the child is just not responding
to this certain Santa Claus... go elsewhere to find a more amiable Santa. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">8. Toddlers need to have a familiar
face in sight to remain secure. A parent should be nearby. Perhaps mom/dad can
sit next to Santa with baby on the parent's lap for a great photo. 3-4 year
olds can watch mom/dad go up and sit and chat with Santa so they see it is fun,
happy and most of all safe, BEFORE the child approaches confidently.</span></div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2ouX9Lv75GSJr7nCFFgletYXJIFi80_YGE1w8GUWKXxxDntrSyT3Kg0cmCXwQJwADc0hpCrPynEKVtTAToZa42vNvSXfECccu2bvnFq31RE2rH20zRU8DXZxh5OPgup9m_yn1qLexAWpd/s1600/7013_10100697978891673_362893158_n-2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2ouX9Lv75GSJr7nCFFgletYXJIFi80_YGE1w8GUWKXxxDntrSyT3Kg0cmCXwQJwADc0hpCrPynEKVtTAToZa42vNvSXfECccu2bvnFq31RE2rH20zRU8DXZxh5OPgup9m_yn1qLexAWpd/s1600/7013_10100697978891673_362893158_n-2.jpg" height="320" width="240" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">9. Santa in books and on TV or in
videos is very different to the child than the big, red, furry real Santa.
Trying to explain this is just like the Santa we read about in our book- is NOT
the same thing as this big, strange guy at the mall. Focus on the setting and
explain to the child why Santa Claus has bells or why
there are elves here, or why Santa Claus is wearing a heavy winter suit and
beard. Getting to understand these symbols of Christmas little at a time will
help your child have the fullest experience possible.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">10. Never force a child or allow untrained "elves/photographers" to simply
hurl your child up onto Santa's lap. It should be about the EXPERIENCE- NOT THE PHOTO! A "crying" photo may be cute in
years to come, but it is a very traumatic, frightening situation for your child. Don't let the photo elf force you into a photo! Find locations where you can take your own photo for FREE! (Larimer Square, Streets at Southglenn, Promenades at Centerra, Loveland Outlets...)</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">11. A GREAT Santa should have numerous ways
to assist you in helping your child have a positive, calm and smooth encounter.
If Santa has been trained properly, Santa will do most of "the work" to get your child up,
onto his lap, confidently and without issue.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">12. Allow your child to hold their
favorite small toy or blanket for security. When the child has something they
can control/have power over, they have some confidence in the unique
situation. Take "binkies" out the split second before the photo is taken, then return them!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">13. Keep sugary snacks, sodas and carbs to a minimum
before going to see Santa. Use a wet wipe to clean up faces and fingers before visiting with Santa. Dress your child in blue or green or pink... anything but red!</span></div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicQsDoXbkUZEKKXuuUKIQIRP4IJAn2QMSzsFCmxiOEhOlkoYun6i7VG41WDN8bcqBbpEdQMjLiw51G5A6RmMTgqPaZBz6O9Oi-2rGG7wIdH7PFu7dP8IkID02TqEXx9uGxLPsxaMi-V30M/s1600/AEPDanLarimerDenver.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicQsDoXbkUZEKKXuuUKIQIRP4IJAn2QMSzsFCmxiOEhOlkoYun6i7VG41WDN8bcqBbpEdQMjLiw51G5A6RmMTgqPaZBz6O9Oi-2rGG7wIdH7PFu7dP8IkID02TqEXx9uGxLPsxaMi-V30M/s1600/AEPDanLarimerDenver.JPG" height="212" width="320" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">14. Allow older siblings to go up to
see Santa while the younger child watches the smiles and laughter for awhile.
ASK the younger child IF they want to go up to see Santa. They may at first say
"No" That is fine. Come back again once the child has had a chance to
process the experience and listen to older children relating their fun
experience. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">15. Using bribes or scoldings only
frustrates the situation of a hesitant child. Saying, "Well, then I guess
Santa won't bring you anything if you don't go talk to him..." is a
tactic that does not address to bonafide fears your child has.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">16. If the child simply won't go see
Santa today... Have them write a letter or cut out pictures of the toys they
like and arrange to go back to just give it to Santa. Chances are, at this "letter delivery" visit,
after they have given Santa their letter, (they have to approach to give it to him!) your child MAY be ready /willing, to go chat with
Santa.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">17. If you are in a Santa visitor
line and there are a host of screaming, crying, fussy other visitors... Rather
than catch the contagious wave of anxiety, I'd highly suggest if at all
possible to get out of line and return when a happier guest list is awaiting. If everyone is crying, you'll want to pick a different time or setting or Santa!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">18. DO NOT wait until the last few
days before Christmas to go see Santa Claus! Most untrained Santas are burned
out and as cranky as the children, stress levels for everyone are higher and
rushing this beautiful experience is unfair to the child and diminishes your
joy of sharing this magical tradition with your child. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">19. Children develop differently,
even within the same family. If your daughter loved Santa Claus, your son may
react differently at the same age. Allow your child to react, express his/her
hesitation and move into the Santa experience at their own pace. You are NOT a
bad parent and have done nothing wrong in raising your child if they react
adversely to the situations with Santa Claus on the first few attempts to make
contact. Don't get frustrated!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">20. For best results, contact an
established Professional Santa Claus firm, like American Events Sant-A-Grams, that will send a professionally trained & outfitted Santa
Claus, that fits best with <i>your </i>needs, to your private home/group party. Discuss in detail what kind of
Santa you would like and find out what Santa includes as activities and
entertainment value as part of your visit. The children will be in a
familiar setting. This greatly reduces their stress and increases everyone's
enjoyment. When you get a great Santa Claus (with a verified national
background check and trained with excellent presentation skills to entertain), your
child(ren) will have a marvelous time! It is well worth the investment in
sharing this wonderful tradition with your children, family and neighbors.</span><br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefsTO7t2pf_LQLcRmyXrIu2ypZp_PVPZ8ynRsSeSjCTOD1Ln6xMRZMpJZtCw9I3_kOkZj2DVAD7tKTHrKF6EDtTeO4kU_VxB2DRdlNEDBkBTNSf06OF1s-nHdGbJ9_0S8_ZKeqbodZkSh/s1600/AEP+SLH+08+eml+pics+4.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefsTO7t2pf_LQLcRmyXrIu2ypZp_PVPZ8ynRsSeSjCTOD1Ln6xMRZMpJZtCw9I3_kOkZj2DVAD7tKTHrKF6EDtTeO4kU_VxB2DRdlNEDBkBTNSf06OF1s-nHdGbJ9_0S8_ZKeqbodZkSh/s1600/AEP+SLH+08+eml+pics+4.jpg" height="200" width="160" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">21. Be sure your selected Santa has cleared an intensive NATIONAL BACKGROUND CHECK, is INSURED and can tell your what the plans are should he be unable to appear as contracted? Is an equally talented, and experienced Santa available as guaranteed his "back-up," so your planned event is stress-free for YOU, too! </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br />
<br />
<br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Professional Santas for Colorado & Beyond Since 1983!</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">American Events & Promotions, Denver, CO</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Founder & Director of Professional Santa Claus School Denver </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Sant-A-Grams SantFest On Tour </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">303-665-8280</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-visits-events/" target="_blank">75 Pro Colorado Santa(s) for YOUR Holiday Event</a></span><br />
<span style="font-size: large;"><b><span style="color: #990000;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/reserve-your-santa-online/" target="_blank">Reserve Your Top Rate Pro Santa Online Now!</a></span></span></b></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/our-santas-across-usa/" target="_blank">Meet our Graduates - Nationwide! </a></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/"><br /></a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-36498748114880794932013-04-03T14:22:00.001-06:002013-04-09T20:37:27.325-06:00Santa Claus and The REAL meaning of Christmas<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Santa
Claus and The REAL meaning of Christmas</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Friday, May 7, 2010 at 8:18pm</span></div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlDrjNcbmTv2eUH4S8GF881gBqtvjARcbfB-MIgrFftOrqtjbV6VKJB9ceVmyTIfBmo1ua8F4sKI75Y0zyec5lU7xVbvqIqK3AYrTzSNC712jKmAyW2cZtW_WC_SlkJb1E1Eitw8XqC7iw/s1600/Santa+bows+to+CHRIST+at+Christmas.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlDrjNcbmTv2eUH4S8GF881gBqtvjARcbfB-MIgrFftOrqtjbV6VKJB9ceVmyTIfBmo1ua8F4sKI75Y0zyec5lU7xVbvqIqK3AYrTzSNC712jKmAyW2cZtW_WC_SlkJb1E1Eitw8XqC7iw/s1600/Santa+bows+to+CHRIST+at+Christmas.jpg" height="320" width="229" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Today I had a long discussion with a
rather forceful business associate… It became rather heated.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The topic of discussion was Santa and the TRUE REASON of Christmas…</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">To say the least, I was blasted,
fairly heavily, with accusations and comments that I was guilty of helping to
spread the decline of Christianity. Commercialism of course came up.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">It took over an hour to lay out what
“we” (Santas and those who train and support them) truly have within our
hearts.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We fully understand that in many
settings, (corporate events, mall settings, parades…) </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">trying to share our
Christian beliefs and values is NOT part of what we are hired to do, nor is
it appropriate in a public, "commercial" setting.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">BUT… by sharing love and laughter,
hugs and the gift of family togetherness, special gifts and song, stories of
the season from traditional to more religious, ways for “Santa” to demonstrate
what the season is all about? </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Don’t we listen to the whispers of
children, who often bring up topics we address with them, far beyond “wish
lists”?</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Don’t we bring families closer
together as parents & grandparents share a magical tradition with the next
generations?</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Don’t we exemplify LOVE and
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Are we not Christian in all of our
mannerism without expressing the words of scripture?</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We know it and we show it, even if
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Santa is not added into the symbols
of the season to detract from the Biblical aspect of the season! In fact,
moreso than fruit cake or snowmen or jingling bells, SANTA CLAUS IS ABLE to
express the core reason for the season by his gentle & loving manner, his
gift distribution beyond material greed and his spreading of cheer and
happiness to complete strangers.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This coming season, all of us need
to focus on the REAL REASON for the SEASON and find as many ways as possible to
SHOW every life we touch that WE DO know and honor CHRISTmas!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com6tag:blogger.com,1999:blog-6462714104904820354.post-68388097332318881902013-04-03T14:12:00.001-06:002013-04-19T17:17:51.734-06:00Santa's Smile... How is yours?? <!--[if gte mso 9]><xml>
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<h2 class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Santa's Smile... How is yours?? </span></h2>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
9 November 2010 @ 01:21<br />
<br />
Santas! Take a good, hard, objective look at your photos with the children.<br />
(Not your posed, publicity photos.)<br />
<br />
When working with children, you never know
when that flash will go off. <br />
<br />
Are you always ready with the perfect Santa
smile?<br />
That’s your job, <i><b>“to be ready”</b></i>, after you’ve greeted
and posed the children properly. <br />
<br />
One of the biggest reasons many
Santa Claus (es) are NOT selected by clients for their Christmas events-
whether they are home visits or huge advertising campaigns, is YOUR SMILE.<br />
(It’s not the beard!) <br />
<br />
How does your smile look in 20 of 20 candid
photos?<br />
<br />
Much like a superficial beauty contest, a client selecting a Santa Claus for their
Christmas gathering, is most often based upon the visual appearance. <br />
<br />
Being a great Santa Claus should always start on the INSIDE, but selecting a
Santa Claus is subjective. <br />
<br />
Getting selected to be Santa for more
events makes it more fun and rewarding!<br />
The little things all add up!<br />
<br />
<b>Here is a great Professional Santa Claus tip…</b>If your teeth
need dental work to straighten, add missing teeth, correct defects, etc… save
up and get the work done as soon as possible!!!!<br />
One simple thing you can do,
for under $50, is <b>whiten your teeth</b>.<br />
(Do no try to hide your
teeth with your mustache!) Our last blog talked about one “Norman
Rockwell” characteristic of a good looking Santa is his little red
lips! <br />
<br />
Besides, if your mustache is hiding your mouth, you could look more like a
walrus than a Santa.<span class="apple-tab-span"><span style="mso-tab-count: 1;"> </span></span>Your mustache should always give the long distance outline of a smiley face… not drawn downward,<br />
bringing the attention UPWARDS towards your sparkling eyes.<span class="apple-tab-span"><span style="mso-tab-count: 1;"> </span></span><br />
<br />
Smoking,
drinking coffee, soda or tea will yellow your teeth. Yellow teeth, against a
snow white beard, are even more evident of looking “old” and worn. Do
whatever you need to to create a bright, white smile. It is a good example for
the children to whom you are reminding to brush their teeth, for you, Santa
Claus, to have nice, white teeth.<span class="apple-tab-span"><span style="mso-tab-count: 1;"> </span></span><br />
<span class="apple-tab-span"><span style="mso-tab-count: 1;"> </span></span><br />
Go online TODAY! Find and Download a coupon for a whitening kit. If you start now,
within 3 weeks, your teeth should be 6-7 shades whiter! It’s safe, fast and
an inexpensive addition to the funds you invest in your outfit to be a great
Santa Claus!<br />
<br />
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-20281977228115450382013-04-03T14:05:00.001-06:002013-07-24T18:45:07.525-06:00Great Visits with Santa Claus (Part 3)<!--[if gte mso 9]><xml>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
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<a href="http://www.amerevents.com/santa-claus-school/" target="_blank"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">31st Annual ProfessionalSanta Claus School Conference 2013</span></a></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-55372036480174371892013-04-03T14:01:00.001-06:002013-04-09T20:35:41.642-06:00What makes a “great” Santa- GREAT?<!--[if gte mso 9]><xml>
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<span style="color: windowtext; font-family: "Times New Roman","serif"; font-size: 18.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";">What makes a
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
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suit, have the best beard in the world, ring the most expensive shiny brass
bells… But if Santa is not engaged in the moment, from the HEART, with the
small visitor or the large crowd in front of him… He is NOT truly BEing a
“great” Santa. Over the next few weeks, I will blog with you about ways
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-74579813971617995882013-04-03T13:59:00.000-06:002013-04-09T20:35:23.411-06:00Advice from Professional Santa Claus School - Don't be a BORING Santa Claus<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">1
to 500- Special Santa visits</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">on Tuesday, December 7, 2010 at
12:02am</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Santa Claus, We are just about half
way through the 2010 season that we planned all year long for! How magically
are your presenting yourself?</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Some of these days are getting
longer and longer as we have more and more Santa Claus appearances. Weekends
are rough & too busy for all of us at the ripe old age of centuries. Santa
Claus mall visits, Santa Claus home visits, Santa Claus promotional events,
endless parades and Santa Claus charity gatherings… </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The stress of the season
can wear upon even Jolly ol’ St Nick!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">What we all need to remember is that
perhaps this is your 437th visitor of the day but your visitor, is seeing you
for the first and maybe only time this year! Your little ones have dreamed of
this moment, planned for this moment with Santa Claus, obsessed, practiced,
rehearsed, and waited for these few precious seconds with YOU, Santa Claus! </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">These next minutes are the highlight of their year that has been filled with so
much reality!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">What are YOU doing to make every
moment, visit, hug, SO VERY SPECIAL for THAT individual visitor? Have you truly
thought about 437 different things to say? Do you treat EVERY visitor, not just
the pleasant, talkative 6 year olds with the same joy, brightness and fresh
conversation that you gave to your very first visitor of the season? Of the
day?</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Santa should greet each child by
name, find one special thing to compliment or recognize about that visitor,
naturally pose the child for a photo & get the photo taken so you and the
child can visit- personally, genuinely & with great intensity.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Yes the malls want their photos
sales up… But if it wasn’t for the magic of you being in character, there would
be no anxious child, begging and dragging parents with credit cards to the mall
to come see you.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Your visits NEED to be about the
CHILD first and foremost. Focus on THAT visitor! </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">BE IN THE MOMENT WITH THEM!
Draw energy from their excitement to keep you refreshed!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Take time each day to reflect on how
you can improve your interaction with each child on a one-on-one basis, beyond
the candy canes & redundant “What do you want for Christmas?” broken record
statements that create boredom and monotony for you, stealing your magic! </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Write in your Santa journal and draw on the wonder of the children to propagate
more magic!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Try this… Between visits, take a big
deep breath in through your nose and out through your mouth. Sit up straight.
Close your eyes for just 2 seconds. Bring back the energy you had with your
first visit of the day. RENEW YOURSELF for the sake of the next special child
who has been awaiting their visit with you. Both of you deserve a GREAT SANTA
CLAUS!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The act of saying, "Ho Ho Ho”
clears the carbon dioxide out of your lungs! Quality energy foods (not candy,
burgers, coffee or sodas) can improve your immune system and your performance
through better energy levels.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Pump it up! We still have 18 days to
keep the tradition alive in those little hearts! It is a HUGE responsibility!
Take it seriously & be a better Santa Claus each day that you suit up!
You’ve thought about your suit, your jobs, your business cards, the incomes,
the children, the fun… NOW THINK ABOUT… How YOU can bring a better Santa Claus
into every life you touch by making it REAL with your 500 visits- whether they
are in one season or in one day!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-19991404765758657682013-04-03T13:53:00.000-06:002013-04-09T20:33:29.524-06:00Santa Setting Creates Great Interaction for Children<!--[if gte mso 9]><xml>
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Santa
Claus Visit Setting to Create Great Interaction</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Friday, April 9, 2010 at 5:53pm</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Most Santas never think of getting
involved with the client or presenter to talk about the Santa Claus setting
where children will have their visits. IF YOU CAN, spend some time meeting with
the person in charge to help design a effective and efficient Santa Claus
set.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Here are a few tips:</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">What will the child see as they approach the set? </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Get
on your knees and look at it. Are lights shining in their eyes like an
uncomfortable interrogation setting?Is Santa “hidden” from the child’s view
until they need to climb onto your lap? </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If children can watch and get
familiar with what is going to happen and spend time watching other children
having an enjoyable time, the panic situations will certainly decompress.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">If the
chair is elevated too high it can be intimidating. One or two steps up to a 16″
riser is plenty. Having to go up to a strange place is intimidating and foreign.
Climbing stairs is not very fun for little ones. Parents struggle to get
shopping carts or strollers up.Is the entrance and exit designed to move the
traffic smoothly?</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Is there enough room for the photographer or parents to back
up a bit safely and take a photo?</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Is music too loud?</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">What is there for the
children to do while they wait to see Santa Claus. Just waiting in line can
make anyone cranky?</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">How is the Santa Claus chair or throne designed? Is it
comfortable for both Santa and the child to sit upon. Some of the most
elaborate chair are the worse. A high back coronation chair with carve arm
rests leaves no room for the child to sit or lean. Santa can’t be comfortable
sitting there for too long. (Bring a pillow and cover it with velveteen
cloth.)</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Sleighs sound like a very Santa Claus like setting to place a Santa (to
the event coordinator or presenter.) They can be dangerous to get in and out
of, as well as difficult to take photos without the sleigh actually getting in
the way. They are awkward and either too small or large for the task. Charming
for some things but not always conducive to efficient Santa visits.
(Sorry but it is true in most cases.)</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The Santa Claus visit setting can play a
major role in the quality of your visit. Be sure yours make it fun and
enjoyable for the children.What was the WORSE or BEST Santa set you ever worked
in?</span><br />
</div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Be sure to invite your Santa friends
to subscribe to this blog for tips, ideas and ways to improve your Santa Claus
portrayal.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">See you in Denver, this August for the 31<sup>st</sup> Annual Pro
Santa Claus School Conference! </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">For more details: </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-23510563968072404982013-04-03T13:46:00.001-06:002013-04-09T20:31:05.207-06:00Stress free visits with Santa Claus<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Stress
free visits with Santa Claus</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Wednesday, April 7, 2010 at 12:37pm</span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCBxjNBgnkVVEbuq3lPzxr8aBW5y9gpqkOsJGPoubtnw5qCEhyphenhyphen7lA6fMFIABmPVO-rX_8Nvs3yXN97ZzVA0hpp7GzhbCUPCwGQiHDokI_24oBwU2WCQGLnCXxBSNGjor1UXBDxuEdS7hTE/s1600/2009+Santa+School-1+DOC+143.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCBxjNBgnkVVEbuq3lPzxr8aBW5y9gpqkOsJGPoubtnw5qCEhyphenhyphen7lA6fMFIABmPVO-rX_8Nvs3yXN97ZzVA0hpp7GzhbCUPCwGQiHDokI_24oBwU2WCQGLnCXxBSNGjor1UXBDxuEdS7hTE/s1600/2009+Santa+School-1+DOC+143.JPG" height="287" width="320" /></a></div>
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBTSXCxYxye8R6PYnOAlYCcw4iZpPDeXBXZwplJBMdwKWf9oUDh9CrkgJ6k2Kf4t0twGQTd_tkFg-j00x81hdbG6F8Qg92fgMR88e_AfyLKz2GREi4Ch_7UrdAp1vRlZyKkQ95ATak-w1P/s1600/2009+Santa+School-1+DOC+184.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBTSXCxYxye8R6PYnOAlYCcw4iZpPDeXBXZwplJBMdwKWf9oUDh9CrkgJ6k2Kf4t0twGQTd_tkFg-j00x81hdbG6F8Qg92fgMR88e_AfyLKz2GREi4Ch_7UrdAp1vRlZyKkQ95ATak-w1P/s1600/2009+Santa+School-1+DOC+184.JPG" height="214" width="320" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This is a topic that we cover for at
least 4 hours at Professional Santa Claus School, going over 4 dozen or
more ways to make sure the child has a calm & positive experience, that the
line does not get the domino effect of fear and panic and so Santa can truly
enjoy his visits without feeling helpless due to any “freak outs” by the little
ones. </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Perhaps the first and most important aspect of making sure everyone
has a good time with Santa Claus, is UNDERSTANDING the children at their unique
level of development. A Child Psychologist presents the 5 levels of growth and
thought patterns/needs of the children. Knowing what is important to a child at
their particular age, is key to Santa Claus knowing how to best respond. </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">For
instance, babies have the need to keep mommy’s face in view for safety. If the
baby can see mommy, things will remain calm. Alternatively, telling a 3 year
old they are a “big boy or girl” is NOT a good thing. The child will panic. </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Certain age levels like to DO and SHOW, which can engage them in interaction
with you. Another age level likes to be in charge or take charge and allowing
them to make decisions is the answer. Older children, at the brink of
non-believer can be treated with dignity & respect, rather than trying to
convince them they still believe, to get a quality visit, despite their
reluctance.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Having an elf helper or Mrs. Claus
that understands the growth pattern needs of the various stages of development
is invaluable to successful orchestration of the Santa Claus visit line, whether in mall, day care or corporate setting.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Santa should attend training with
the person who will assisting him most often, so they know the routine and the
reasoning behind it. </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Later this week we will talk about
other ways to help children have a quality visit… “CREATE the EXPERIENCE!” This has been our (American Events' and Pro Santa Claus School) motto since 1983!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Feel free to leave your comments and
join our discussions!</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Be sure to invite your Santa friends
to subscribe to this blog for tips, ideas and ways to improve your Santa Claus
portrayal. See you in Denver this August for the 31st Annual Santa School Conference! For more details: </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><u><span style="color: blue;"></span></u></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-57165563865626231652013-04-03T13:37:00.001-06:002013-04-12T14:52:54.825-06:00Easter Bunny- No tears like with Santa Claus<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Santa
Claus / Easter Bunny…No tears!</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Wednesday, March 31, 2010 at 9:08pm</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz_ZPNGz4UW4IB0qPaQolGu9owcTpTInpvvMah4rs38dEeZJDp7twgvYMfnExcOo5_hyxIJ9f0NwyoJF8kCE-goPwdDGKHPa0rwbqeNaVGPcwwvemvnRPwFqbf67Xk_jKk0W-Cvagswq7B/s1600/Bunny+&+Auntie+Briar+Assistant.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz_ZPNGz4UW4IB0qPaQolGu9owcTpTInpvvMah4rs38dEeZJDp7twgvYMfnExcOo5_hyxIJ9f0NwyoJF8kCE-goPwdDGKHPa0rwbqeNaVGPcwwvemvnRPwFqbf67Xk_jKk0W-Cvagswq7B/s1600/Bunny+&+Auntie+Briar+Assistant.jpg" height="320" width="214" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih0Yh1KnsNPrdUW-zIbmcooc8shXimoJCA81N6EyQMPSthBXnSIVo4PUdKfTfvnJqWmmutudm5XjzFcWo_7Iy3-vVtvPpL0j5I0tJKskV85OOVP3Un2X-xUm94g2pH_xCkVH6ixry7Etjw/s1600/Bunny+Frank+2009+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih0Yh1KnsNPrdUW-zIbmcooc8shXimoJCA81N6EyQMPSthBXnSIVo4PUdKfTfvnJqWmmutudm5XjzFcWo_7Iy3-vVtvPpL0j5I0tJKskV85OOVP3Un2X-xUm94g2pH_xCkVH6ixry7Etjw/s1600/Bunny+Frank+2009+2.jpg" height="214" width="320" /></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This is my 28th year in the holiday
event business. As we approach the Easter weekend with many big
appearances for Mr. T.E. Bunny, I wonder what Santa Claus is doing? </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This
weekend Santa gets to step out of the spotlight to allow the Bunny to arrange
millions of chocolate filled plastic eggs. It is nice! Springtime is here and
no snow to tromple through on the way to events. Ah! </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">There is rarely ever an
adverse reaction to the big soft Bunny, which makes the job of the helpers so
much easier. But once the eggs are all eaten, I am sure the children will again
start pondering their “wish lists,” for the Big Guy. </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Next week we will examine
some of the 40 ways taught at Professional Santa Claus, that Santa can use to
make sure those hesitant… ok… “freaking out” little ones, have a great and calm experience with Santa, just like they do with the big, fluffy, pastel
Easter Bunny.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-74591135790292915362013-04-03T13:32:00.002-06:002013-04-09T20:29:31.180-06:00Professional Santas Networking with other Santas<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Santa
Networks- Join in!</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Monday, March 29, 2010 at 8:05pm</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">When Santas who are just starting
out or those who live in remote areas attend Professional Santa Claus School,
bonds that last a lifetime are created. Whenever possible join in Santa groups
or gatherings. It is often worth the travel to join up with your neighboring Pro Santas!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Meeting Santas from all nations, areas and walks of life bring a
richness of ideas to your reservoir of ideas and interactions. It is not so
much the expensive belt buckles or fancy boots or ornate outfit that make a
Santa great, but it is in the depth of the interaction with your visitors and
audience that makes you wonderful and creates memories. </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Sharing ideas with
other Santas and recounting experiences gives you a wealth of experience to
draw from when moment arises. Attend as many Santa gatherings, webinars,
meetings and events as you can! Select a quality group with invigorating interactions. </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Be a leader! Start a group that truly benefits Santas in your area with more than ho ho hum chatter at a coffee clutch! </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Leave us a comment
on your experiences if you attended the recent Celebrate Santa event in
Gatlinburg, TN USA. </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Facebook FAN PAGE: </span><a href="http://www.facebook.com/SantaClaus.School"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">www.Facebook.com/SantaClaus.School</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-75768767575104879292013-04-03T13:23:00.004-06:002013-04-19T17:13:47.494-06:00Santa Industry Sex Offenders<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">What
is the solution to this Santa Brotherhood blemish???</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Wednesday, April 28, 2010 at 2:32pm</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">What do YOU think is the answer to
solving this Santa Brotherhood blemish?</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">I found a very interesting article
that all professional Santa Claus’ should be aware of.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">It covers new laws prohibiting child
sex offenders from ever dressing up as Santa Claus or clowns. For
ethical Santas, and those working in the Santa Claus industry, at the
“professional” level, this should be a law to rejoice over. </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">The stereotypical
mall Santa as portrayed by Billy Bob Thornton in “Bad Santa,” is so
heartbreaking to those of us who truly strive year-round to make Christmas a
magical time, guarding the tradition to pass along to the little ones.</span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We must all strive to raise and keep the ethical
standards of our industry to impeccable levels.</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This means maintaining our integrity year round in the
community, watching every action we take around children whether we are
dressed or just sporting our beards in public.</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Profanity, anger, raised voice, road rage, snide
remarks, wandering eyes CANNOT at any time be part of our demeanors.</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Working closely together with our Santa community to
sponsor new, quality Santas and train them into the brotherhood will
eliminate the need for parents to have to settle for the guy down the
street (or possible pedophile!)</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Working with quality agencies that do require ANNUAL,
NATIONAL BACKGROUND CHECKS be kept on file to validate and verify to
clients booking a Santa, protects you and your information.</span></li>
</ul>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">It is a disgrace that pedophiles
abuse our brotherhood of Santas for their sick, self gain and preponderance of
crimes against innocent children. If all of us work together, we can keep our
industry clean, strong and ethical.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Read the entire article here: </span></div>
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<a href="http://blogs.trb.com/features/family/parenting/blog/2010/04/state_law_says_pedophiles_cant.html" target="_blank"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">http://blogs.trb.com/features/family/parenting/blog/2010/04/state_law_says_pedophiles_cant.html</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-51735252235308327562013-04-03T13:17:00.001-06:002013-04-03T13:19:01.340-06:00Florida implements new Santa Claus LAW!<!--[if gte mso 9]><xml>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 18.0pt; mso-fareast-font-family: "Times New Roman";">Florida
implements new Santa Claus LAW!</span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus
Trainer,</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/">Professional Santa Claus
School Conference</a>, Denver, CO </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">on Monday, May 31, 2010 at 10:28am</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Well praise sanity! Very interesting
that this even had to become a “Law.” What has happened to common sense? But
albeit, best that it is a LAW. May other states follow suit before the next
holiday season. </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Responsible Santa Claus companies,
such as American Events & Promotions, have taken it upon themselves to do
FULL (birth to present date) NATIONAL background checks, since 1983, on every
Santa Claus sent out into the field to interact with the public. I have never
felt a speck of hesitancy in discussing with a Santa, reason(s) why he CANNOT
be a candidate for working with children through our company. I am glad to work
the “front lines” in eliminating those who might tarnish our industry. </span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Afterall, the safety of the children
and the integrity of our Santa profession is at stake. We must all be sure to
protect the sanctity of our endeavors to spread love, laughter &
joy.Important in this campaign are not only the Santa companies, but
Santa-to-Santa organizations and even one on one with new Santas considering a
career working with our precious children.</span></div>
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<br /></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">We must ALL remember, that even when
the season ends, <b>our (Santas, Mrs., Elves & Management) actions
everyday;</b> shopping in stores, behavior on the golf course, in restaurants
and even in rush hour traffic, etc. a<b>re scrutinized and held to higher
standards than the average “mortal.” </b>We cannot let down our guard, it is an
unwritten oath that we agree to when we take on the business or persona of
“Santa.” </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Great Santas know that <b>EGO has no
place in the real world of Santa Claus. </b>It is about others! NOT ourselves,
when we elect to become Santa Claus or work in the industry with children. <b>ALL
of us need to live a life of integrity</b>, set the example for good,
protecting our profession, as a group, as holiday business owners, and as
individuals is so very important to maintain the purity of the tradition we
elect to propagate for the next generations. </span><a href="http://www.facebook.com/l.php?u=http%3A%2F%2Fblog.amerevents.com%2F2010%2F05%2F31%2Fflorida-implements-new-santa-claus-law%2F%23more-19&h=OAQGKvgVr&s=1" target="_blank"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">(more…)</span></a></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer since
1983!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://amerevents.com/santa-claus-school/">31<sup>st</sup> Annual
Professional Santa Claus School Conference 2013</a></span></div>
Anonymoushttp://www.blogger.com/profile/01682233585077195714noreply@blogger.com0tag:blogger.com,1999:blog-6462714104904820354.post-33879642792635868772013-04-03T12:45:00.001-06:002013-04-09T20:28:50.795-06:00Santa Claus Responds to Hard Economic Times <!--[if !mso]>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://blog.amerevents.com/2011/12/04/santa-claus-responds-to-hard-economic-times/" title="Santa Claus Responds to Hard Economic Times"><span style="color: blue;"></span></a></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Santa Claus Responds to Hard Economic Times </span></h2>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">4 December 2011 </span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">by Susen Mesco, Master Santa Claus Trainer,</span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/" target="_blank">Professional Santa Claus School Conference</a></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjADMu7bMsWh11hx8OgMF4B9tEIAKUolJFnTp2gTmIxFxzh6uCvDJ0N9Ij7jQrgEriSuI7pw544zhLFAhIHBdGzbWvy7y8wgva4ugddBRxaH_byjPTojbQt5JHL_JNju9vFl36vIR8FpskM/s1600/Children+Picking+the+REAL+Santa+eml.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjADMu7bMsWh11hx8OgMF4B9tEIAKUolJFnTp2gTmIxFxzh6uCvDJ0N9Ij7jQrgEriSuI7pw544zhLFAhIHBdGzbWvy7y8wgva4ugddBRxaH_byjPTojbQt5JHL_JNju9vFl36vIR8FpskM/s1600/Children+Picking+the+REAL+Santa+eml.jpg" height="191" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="color: blue;">Children at Santa School, selecting "the Real Santa Claus"</span></b></td></tr>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">For the past 2 weeks I have been
answering press questions, doing radio Live On-Airs and TV interviews about <b><i>“…
How American Events is going to be changing our Professional Santa Claus School
Conference seminars (August 31-September 4, 2012) to “deal with” the current
economic hard times?”</i></b></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Well, actually, we do not have to
change anything! For 30 years American Events’ PSCS, Professional Santa Claus School
in Denver, has been training Santa to be extremely sensitive to family budgets
in any economy! Santa has raised his family of elves and understands, that
often, not everything on that long list is a possibility- in good times or in
the tough economic times of today, as in many times in the past!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This is NOT Santa’s first depression
or recession! Santa knows how very hard things are for everyone again this
year! And again this year, as in many times in the past, Santa has had his
heart broken, or his jaw dropped by the requests that come across his lap/desk!</span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This is “SANTA BASICS 101″: to NOT
PROMISE ANYTHING</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">!!!</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Whether Santa has participated in
formal Santa training or is working as an independent… Santa needs to
have as much COMMON SENSE and COMPASSION, as he has fur, belly & whiskers!
When Santa attends our school, we discuss budgets. Even The North Pole is run
upon a budget! Feeding the elves, new shoes for all those reindeer, heating
bills despite the new solar panels on all the buildings, baking supplies for
Mrs. Claus, etc… Even Ol’ Santa is feeling the crunch again this year! Santa
KNOWS how tough things are for everyone! This should be apparent in every visit
he has with his dear little ones!</span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">KEY POINT:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Keep up the suspense and respect any gifts that parents may
or may NOT “approve” for Santa to deliver!</span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">KEY POINT:</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> Parents really appreciate having Santa repeat the whispers
of the children ALOUD enough for parents to hear. (Parents would not want to
buy something that Santa is already planning on <i>possibly</i> bringing! )</span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Ideas for Quality Santa responses…</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“<i>My sleigh is pretty full
already… That’s a fairly long list Ashley/Eddie! Which ONE item would you most
like to receive?”</i></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Santa will see what he can do…”</span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“… Santa would love to bring you
that! But… some important parts are back-ordered in our electronics department.
I don’t know if they will arrive in time for my elves to build all those
I-Pads/ X Box 360s /Wii s. I’ll try my best….” </span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Santa has a special gift for you
that Santa KNOWS you will love. It’s a surprise! You”ll find out on Christmas
what it is!” </span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Good choice Marcus! Santa has been
getting many requests for that! I’ll need to check my inventory!”</span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Santa will see what he can do…
Santa doesn’t want to ruin your surprise!”</span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Santa already has your gift already
loaded on my sleigh… It’s a great gift but it’s a secret! You’ll find out
soon!” </span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Children change their minds quite
often about what they ask for… The ever evolving “list.”</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Some children have a list of just
ONE thing they have their heart set upon. This can become a bit more of a
dilemma…</span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Santa will try very hard, but I
can’t share my secret of the gift I’ve picked for you just yet…</span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">”</span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">A few well placed words about this
is the season for GIVING…</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">“Santa would love to bring you all
those lovely toys… I have many children all over the world. This is a time for
sharing. Which items on your list would you like to share with another child?” </span></i><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Children are resilient. Toys come
and go! Attention span to one toy can be short. There are so many wonderful
things about the holiday season that not getting one or several items on the
list, due to Santa being caught in the economic crunch too, most likely will
not ruin their Christmas.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Perhaps parents can help by
researching the pricing of these expensive items with their children. Then
setting up a plan to teach the child about “saving” towards purchasing the item
themselves.</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">When it comes to a child asking
Santa for: a job for their father, recovery from a major illness, a winter
coat, or money to pay the families heating bill… (which we are seeing more and
more in this economy) more training is suggested for Santa.</span></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Best advice to Santa… </span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Think about the possibilities and realities of what could
come across your lap, or desk this year, and every year, BEFORE you leave the
North Pole to start your visits! We spend over 10 hours at Santa School helping
Santa; create quality visits, answer impossible questions, be ready for the
unexpected and polish his skills for guaranteed success in his career.</span></div>
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<span style="mso-ignore: vglayout;"><a href="http://blog.amerevents.com/2011/12/04/santa-claus-responds-to-hard-economic-times/jack-chair-test-by-susenjpg/"></a></span><b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Susen Mesco, </span></b></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Master Santa Claus Trainer Since 1983
</span></b></div>
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<b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><a href="http://www.amerevents.com/santa-claus-school/" target="_blank">31st Annual Professional Santa Claus School Conference</a>, Denver, CO </span></b></div>
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